Sponsors & Partners: archives 2015 (page 56/81)

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Germany: Dekra (technical inspections) extends its partnership with the Federation until 2018

Dekra, the European leader in the inspections of vehicle and technical systems, extended its partnership with the DFB until 30/06/2018, announced the German Federation on 05/05/2015. Both parties have been under contract since 2003. The logo of the German company will remain present on the shirt…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41129
• Published on
©  D.R.

Italy: Mediaset Premium acquires the naming rights to the San Siro metro station in Milan

Mediaset Premium, a pay-TV subsidiary of the Italian audiovisual group Mediaset, has acquired the naming rights to the metro station for the Stadio Giuseppe Meazza (or the "San Siro", 80,018 seats) in Milan (ITA) on 24/04/2015. This station, on Line 5 of the Metropolitana di Milano, was officially…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication
• Article # 41085
• Published on

USA: Coppertone (sun protection), partner of the federation and the women's league

The suncreen brand Coppertone, which belongs to the Bayer pharmaceutical group, has become the partner of the USSF and NWSL (American women's football league), announced the American federation on 04/05/2015. Coppertone will use its partnership with the federation for the 2015 Women's World Cup…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 41101
• Published on
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2015 Women's World Cup: Panini launches the official album of the competition in 25 countries

Panini, the Italian collectible cards and stickers manufacturer, has launched the official album of the 2015 Women's World Cup, announced FIFA on 04/05/2015. This is the second Panini album for a Women's World Cup after the 2011 edition in Germany. "The German event hosted in 2011 was very…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 40937
• Published on
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France: the mayor of Toulouse in favour of naming the stadium to make up for lower subsidies

"In principle, I am in favour of selling naming rights to the stadium. This is one of the solutions discussed with Olivier Sadran, the president of Toulouse FC, to make up for lower subsidies," said Jean-Luc Moudenc, the mayor of Toulouse, on 28/04/2015. The Stadium de Toulouse, on which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 40800
• Published on
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Premier League: Umbro to replace adidas as kit supplier to West Ham (from 2015-16 to 2019-20)

Umbro will replace adidas as the official kit supplier to West Ham United FC (Barclays Premier League) for the next five seasons (2015-16 to 2019-20), announced the two parties on 30/04/2015. adidas was under contract with the London club during the 2013-14 and 2014-15 seasons. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 40742
• Published on

France: Adecco (HR) becomes the official supplier of the Nouveau Stade de Bordeaux until 2018

Adecco, the world leader in temporary employment, has become the official supplier of the Nouveau Stade de Bordeaux (42,000 seats, opening on 23/05/2015) announced the Stade Bordeaux Atlantique, the stadium operator and a subsidiary of the construction firms Vinci and Fayat, on 29/04/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 40645
• Published on
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UK: Panini obtains license for the English FA until 2018

Panini, the Italian manufacturer of collectible cards and stickers, has obtained the license for the English FA until 2018, announced the two parties on 28/04/2015. Panini will use the images and the official crest of the FA for its albums for the first time since the Euro 1996, which was hosted…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 40576
• Published on
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England: airline Emirates could obtain the naming rights to the FA Cup

The airline Emirates could obtain the naming rights to the FA Cup, according to the British newspaper The Guardian on 29/04/2015. The two parties are at an advanced stage in negotiations for a three-year contract (2015-16 to 2017-18) estimated at £30m (€41.9m), or £10m (€14m) per season. The beer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 40565
• Published on
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Bundesliga: adidas extends its contract with Bayern Munich until 2030 for €900m

The German sports equipment manufacturer adidas has extended its contract to supply FC Bayern Munich (Bundesliga) until 2030, announced Oliver Brueggen, the director of public relations for adidas, on 28/04/2015. The current contract was due to expire at the end of the 2019-20 season. The new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 40543
• Published on