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©  D.R.
adidas presents its two new models of football boots, the ACE15 and X15

The German sport equipment supplier has adidas has presented its two new models of football boots: the "ACE15", designed for players who prefer "control", and the "X15", designed, according to the brand, for the game's "most dangerous players", on 25/05/2015. Both models will be available for sale…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 42579
• Published on 26/05/15 at 10:59
©  LFP
Ligue 1: adidas and the LFP present the official ball for the 2015-16 season

The German sports equipment manufacturer adidas and the LFP have unveiled the official match ball of Ligue 1 for the 2015-16 season, on 22/05/2015. The ball, with black, blue and red lines, is available in adidas stores, the e-shop of the brand and in all authorised distributors at a price €130. A…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Merchandising - Licensing
• Article # 42578
• Published on 26/05/15 at 10:29
©  D.R.
Extreme Networks (connectivity) partners with Netco Sports to develop fan experience

Extreme Networks, an American company that designs and manufactures equipment for telecommunications networks, has become a partner of Netco Sports, a company that provides solutions and mobile applications, in order to offer "a chain of value ranging from installations of infrastructure to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 42535
• Published on 25/05/15 at 15:04
©  D.R.
Ligue 1: Kia launches "Kia Experience 360" app, allowing fans to explore Nouveau Stade de Bordeaux

Kia, the Korean automobile manufacturer which is main shirt sponsor of Girondins de Bordeaux (Ligue 1), launched the application "Kia Experience 360" which fives fans behind the scenes access to the Nouveau Stade de Bordeaux (42,000 seats), alongside players from the Bordeaux club, on 22/05/2015…
Domain(s): Sponsors & Partners
• Category(ies): Digital
• Article # 42501
• Published on 25/05/15 at 11:41
©  D.R.
Premier League: Japanese company Epson (printers) extends with Manchester United until 2017-18

Epson, a Japanese company specialised in electronics and printers, has extended its partnership with Manchester United FC (Barclays Premier League) until the end of the 2017-18 season, announced the club on 22/05/2015. Epson has been a sponsor of the club since 2010. The company will receive…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42488
• Published on 25/05/15 at 10:00
Austria: Ottakringer extends as the official beer supplier of Rapid Vienna

The Austrian brewer Ottakringer has extended its agreement to remain the official beer supplier to SK Rapid Wien (Austria) from the summer of 2016, when Rapid Vienna will move into their new home, the Allianz Stadion (capacity 24,200) for the 2016-17 Austrian Bundesliga season, announced the club…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Stadiums, Marketing - Communication, …
• Article # 42415
• Published on 22/05/15 at 15:58
©  D.R.
Brazil: the Jeep brand (Fiat group) replaces Peugeot as the back of the shirt sponsor of Flamengo

The Jeep brand, which belongs to the Italian automobile manufacturer Fiat, has become a sponsor of Flamengo (Brazil, Serie A) in 2015, announced the club on 13/05/2015.The brand replaces the French company Peugeot as automobile partner and will be displayed on the back of the shirt of the Rio de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42413
• Published on 22/05/15 at 15:26
©  D.R.
2.Bundesliga: Infront becomes the marketing agency for FSV Frankfurt

The Swiss company Infront Sports & Media has become the marketing agency for FSV Frankfurt (2.Bundesliga), the two parties announced on 21/05/2015. The ten year agreement will run from 01/07/2015 to 30/06/2025.Infront will be in charge of marketing for the club, to notably include exclusive…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 42412
• Published on 22/05/15 at 14:59
©  D.R.
Premier League: Puma extends its partnership with Leicester City until 2017-18

The German sports equipment manufacturer Puma has extended its partnership with Leicester City FC (Barclays Premier League), announces the club on 21/05/2015. Both parties have been under contract since the 2012-13 season. The new agreement will expire at the end of the 2017-18 season. Puma equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 42378
• Published on 22/05/15 at 11:00
©  D.R.
UEFA: Sony extends its partnership with the Champions League until 2017-18

Sony Computer Entertainment Europe, a world leader in gaming consoles and video games, is extending its partnership with UEFA for the Champions League for three seasons (2015-16 to 2017-18), announced the two parties on 21/05/2015.The global partnership with UEFA includes the 2015, 2016 and 2017…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 42316
• Published on 21/05/15 at 17:02