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©  D.R.
UEFA: the bank Unicredit extends its partnership with the Champions League until 2017-18

The Italian banking group Unicredit has extended its partnership with the Champions League for three seasons (2015-16 to 2017-18), announced UEFA on 05/06/2015. The bank has been a partner of the competition since 2009. UniCredit has also become the official bank of the Europa League, the European…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43721
• Published on 05/06/15 at 18:10
©  D.R.
Belgium: Daikin (HVAC) becomes the shirt sponsor of Brugge for the 2015-16 season

Daikin, a Japanese manufacturer of air conditioning, heating and refrigeration systems, has become the shirt sponsor of Club Brugge SV (Jupiler Pro League, Belgium) for the 2015-16 season, announced the club on 02/06/2015. The contract was concluded through its subsidiary Daikin Belux, which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43587
• Published on 04/06/15 at 18:20
©  D.R.
Bundesliga: adidas will cease as kit supplier to Bayer 04 Leverkusen at end of the 2015-16 season

adidas will cease to be the kit supplier to Bayer 04 Leverkusen (Bundesliga) at the end of the 2015-16 season, announced a spokesman of the group on 03/06/2015. The brand has equipped the club since the 1960s. "I am not at all worried. Bayer Leverkusen is very attractive to kit suppliers. We will…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43579
• Published on 04/06/15 at 17:29
©  D.R.
FC Barcelona: Lassa Tyres (tyres) becomes title sponsor of indoor teams until 2019

The Turkish tyre manufacturer Lassa Tyres has become the title sponsor of the indoor teams of FC Barcelona (basketball, handball, futsal and roller hockey) which will now be named "FC Barcelona Lassa" until 30/06/2019, announced the Catalan club on 03/06/2015.Lassa Tyres will appear on the front…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 43515
• Published on 04/06/15 at 16:45
©  D.R.
Spain: Sanitas (health insurance) extends partnership with the federation until 2016

Sanitas (health insurance) has extended its partnership with the RFEF until 2016, announced the Spanish federation on 02/06/2015. As an official "collaborator" of the federation, Sanitas pays between €500,000 and €1m per year for the image rights to the players of "La Roja" and of the RFEF in its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43551
• Published on 04/06/15 at 15:20
©  D.R.
adidas launches new "Messi 15" boot in honour of Lionel Messi (ARG, FC Barcelona)

The German sports equipment manufacturer adidas has unveiled the "Messi 15", the new football boot designed specially for Lionel Messi (ARG, FC Barcelona), announced the brand on 01/06/2015. The launch of this boot is part of the adidas strategy that has stopped production of its current range of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 43367
• Published on 04/06/15 at 09:26
©  FIFA
FIFA: sponsors satisfied with the resignation of Joseph Blatter, Gazprom lauds his work

"We welcome the commitment of FIFA to change. The group is fully mobilized for the creation of a culture that promotes the highest standards of ethics and compliance. The announcement (of the resignation of Joseph Blatter) is a step in the right direction for FIFA to establish and apply…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43416
• Published on 03/06/15 at 15:55
©  D.R.
Liga BBVA: China Oppo (smartphones) to be a partner of FC Barcelona from 2015-16 to 2017-18

Oppo, the Chinese electronics manufacturer specialising in smartphones, will be a partner of FC Barcelona (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the club on 01/06/2015. Oppo will receive visibility on the LED advertising boards at matches in the Camp Nou (99,350 seats), and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43363
• Published on 03/06/15 at 14:37
©  D.R.
Russia: Nissan becomes the automotive partner of Spartak Moscow until 2017-18

The Japanese automobile manufacturer Nissan has become the automotive partner of Spartak Moscow (Russia) until the end of the 2017-18 season, announced the club on 26/05/2015.The Nissan logo appear on the sleeve of the club's shirt. The company will benefit from LED advertising board visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43197
• Published on 03/06/15 at 09:28
©  D.R.
Premier League: betting operator Dafabet becomes shirt sponsor of Sunderland (2015-16 to 2017-18)

Dafabet, the online games and betting operator based in the Philippines, has become the shirt sponsor of Sunderland AFC (Barclays Premier League) for three seasons, from 2015-16 to 2017-18, announced the club on 01/06/2015. Dafabet replaces Bidvest, the food distributor, as Sunderland's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 43292
• Published on 02/06/15 at 16:01