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Lagardère Unlimited acquires the German sponsorship consultancy agency Akzio! Ajoint.

Lagardère Unlimited has acquired the group Akzio! Ajoint., the "market leading sponsorship agency in Germany," announced the French media and marketing rights agency on 08/06/2015. Lagardère Unlimited hopes to complement "its service portfolio in Europe following the global growth strategy in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies
• Article # 44679
• Published on 17/06/15 at 16:09
Ligue 2: Sportfive becomes the marketing agency to Red Star FC (2015-16 to 2019-20)

Sportfive, the sports marketing agency of the Lagardère Unlimited group, has become the exclusive marketing rights agency of Red Star FC (Ligue 2) for the next five seasons (2015-16 to 2019-20), announced the two parties on 09/06/2015. Red Star, the 2014-15 National (French third division…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44668
• Published on 16/06/15 at 19:01
©  Copa America 2015
Copa America 2015: Kia, ESPN and Twitter form partnership to offer video content to fans

The Korean automaker Kia, the US pay-TV channel ESPN and the social network Twitter have entered into a partnership on the occasion of the Copa America 2015, in order to offer fans, in Latin America only, match highlights on Twitter, announced Kia on 11/06/2015. Kia has partnered with ESPN, the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 44637
• Published on 16/06/15 at 18:19
©  OL
Ligue 1: Groupama gets naming rights to the Olympique Lyonnais development centre until 31/12/2018

The insurance company Groupama Rhône-Alpes Auvergne has acquired the naming rights to the development centre of Olympique Lyonnais (Ligue 1) for a period of three and a half years, until 31/12/2018, indicated the OL Groupe on 15/06/2015. The contract also includes an option on the naming of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 44549
• Published on 16/06/15 at 13:00
Average attendance of the 5 major European leagues (2009-10 to 2015-16)

The Bundesliga retains the best attendance in Europe in 2015-16 with 43,325 spectators on average per match, ahead of the Premier League (36,409 average attendance) and the Liga BBVA (28,118). After surpassing the Serie A TIM in average attendance in 2014-15, Ligue 1 has fallen back to 5th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79881
• Published on 15/06/15 at 16:08
©  D.R.
Africa: Sportfive extends as the media and marketing agency to the African Confederation (2017-2028)

Sportfive, the sports marketing agency of Lagardère Unlimited Group, renewed its partnership with CAF for the exclusive management of media rights and marketing for major competitions organised by the African Confederation for the 2017-2028 period, announced the confederation on 12/06/2015. The…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 44485
• Published on 15/06/15 at 15:50
©  Konami
Video Games: Konami retains the rights to the Champions League and the Europa League until 2018

Konami, the Japanese video game publisher, has retained the rights to the Champions League and the Europa League, until 2018, for its franchise Pro Evolution Soccer, announced UEFA on 12/06/2015. Konami has held both licenses since 2009.The agreement allows Konami to use the image and the logos of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 44433
• Published on 15/06/15 at 12:40
©  D.R.
Digicel (telecommunications) becomes regional partner of Manchester City and New York City FC

The Caribbean telecom operator Digiciel has become a regional partner of Manchester City FC (Barclays Premier League) and New York City FC (MLS) in the Caribbean, Central America and the South Pacific, announced the English club on 11/06/2015.Digicel will offer exclusive content about the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 44414
• Published on 15/06/15 at 11:44
©  D.R.
The Brazilian Neymar (Barcelona) extends as ambassador Police (glasses) to 2017

The Brazilian Neymar (FC Barcelona) will continues as an ambassador to Police, an Italian eye-wear brand, until June 2017, announced the De Rigo Group -- which owns Police -- on 10/06/2015. Neymar has been a partner of Police since December 2013. Police will continue to use the image of the winner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 44365
• Published on 12/06/15 at 18:35
©  D.R.
Liga BBVA: Qatar Airways to extend shirt sponsor deal with Barcelona for €60m per year until 2019-20

The airline Qatar Airways is expected to extend its shirt sponsorship with FC Barcelona (Liga BBVA) until 2019-20, according to the Spanish daily Mundo Deportivo on 09/06/2015. The current contract is set to expire after the 2015-16 season. The airline pays a total of €96m, excluding bonuses, for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 44313
• Published on 12/06/15 at 12:47