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©  D.R.
NFL: Hyundai (automobiles) becomes a partner of the League until 2019 for €45m per year

The Korean car manufacturer Hyundai will replace the US automobile manufacturer General Motors as the automobile partner of the NFL until 2019, announced the company on 29/06/2015. The contract is estimated at $50m per year (around €45m), twice as much as the previous contract between General…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45938
• Published on 01/07/15 at 13:29
©  D.R.
Bundesliga: Vacansoleil (travel agency) extends with Werder Bremen until 2016-17

The Dutch travel agency Vacansoleil has extended its partnership with SV Werder Bremen (Bundesliga) until 2016-17, announced the club on 29/06/2015. Infront Sports & Media, the exclusive marketing agency of the club until the end of the 2028-29 season, negotiated the extension of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45941
• Published on 01/07/15 at 11:28
©  D.R.
Ligue 1: Winamax announced as shorts sponsor of Olympique de Marseille until 2016-17

Winamax, the online poker site and sports betting operator, has become the shorts sponsor of Olympique de Marseille (Ligue 1) until the end of the 2016-17 season, announced the club on 30/06/2015. The red W - the logo of the company- will be visible on the front left and and right rear of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45958
• Published on 01/07/15 at 11:01
©  D.R.
Bundesliga: Allianz offers Bayern Munich fans the chance to take a penalty against Manuel Neuer

The German insurance company Allianz will offer a promotion via its partnership with FC Bayern Munich (Bundesliga) to allow a fan of the German club to challenge the goalkeeper Manuel Neuer (GER) with a penalty at the Allianz Arena (75,000 seats), via a contest on the social network Twitter which…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 45877
• Published on 01/07/15 at 09:25
©  ASM
Ligue 1: Triangle Interim (human resources) extends partnership with AS Monaco until 2016-17

Triangle Interim (HR) has extended its partnership with AS Monaco (Ligue 1) until the end of the 2016-17 season, the club announced on 26/06/2015. The contract extension was negotiated by the sports marketing agency Infront Sports & Media. Triangle Interim will retain its presence on the left…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45942
• Published on 30/06/15 at 18:27
©  D.R.
Premier League: Mansion (gaming and casinos) becomes shirt sponsor of AFC Bournemouth for 2015-16

Mansion Group (online gaming and casinos) will be the shirt sponsor of AFC Bournemouth (Barclays Premier League) for the 2015-16 season, announced the club on 30/06/2015. The partnership was negotiated by the sports marketing agency SportQuake. The group wants to give exposure to its main brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45928
• Published on 30/06/15 at 17:54
Serie A: Sampdoria formalises partnership with the Spanish kit supplier Joma Sport

The Spanish brand Joma Sport has become the official kit supplier to UC Sampdoria (Serie A TIM) for three seasons (2015-16 to 2017-18), announced the club on 29/06/2015. Joma replaces the Italian company Kappa, which has been a partner of the Genoa-based club since 2005-06. The club's new shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45878
• Published on 30/06/15 at 16:30
©  D.R.
Bundesliga: Coca-Cola remains the official beverage supplier to Schalke 04 until 2018-19

Coca-Cola will remain the official beverage supplier to FC Schalke 04 (Bundesliga) until the end of the 2018-19 season, announced Alexander Jobst, the marketing director of the club, on 29/06/2015. The American multi-national company, which has been a partner of the club since the 2013-14 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 45811
• Published on 30/06/15 at 10:25
France: Dentsu Aegis Network will market title sponsorship of Ligue 1, Sport&Co will market Ligue 2

The international communications agency Dentsu Network Aegis will be responsible for marketing the title sponsorship rights of Ligue 1, announced the French LFP on 29/06/2015. "Within our network, this mission will notably be handled by psLive, our sports marketing and brand activation arm in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 45729
• Published on 29/06/15 at 17:38
©  News Tank
Analysis of the shirt sponsorship market in Europe in 2014-15

At the end of the 2014-15 European football season, many clubs are already assessing their shirt sponsor partners. Please find below all the analysis from News Tank Football about this key sponsorship space, including a detailed "tank" dossier (see bottom of the list) covering the shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 45292
• Published on 29/06/15 at 15:59