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©  D.R.
Premier League: the betting operators Betfair and Bet 365 to be Aston Villa partners in 2015-16

The two betting operators Betfair and Bet 365 have become partners of Aston Villa FC (Barclays Premier League) for the 2015-16 season, the club announced on 03/07/2015. The two British companies obtain co-exclusive rights of the club in the betting category. The agreements include media and image…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 46371
• Published on 06/07/15 at 12:50
©  D.R.
Bundesliga: Pfungstädter (beer) extends agreement with the promoted club SV Darmstadt 98

The brewer Pfungstädter has extended its partnership with SV Darmstadt 98 (Bundesliga) for the 2015-16 season, the club announced on 01/07/2015. The club, located 26 kilometers from Frankfurt was second in 2.Bundesliga in 2014-15, and will play in the German first division after a 33 year absence…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46356
• Published on 06/07/15 at 11:44
Bundesliga: Land-FX (financial trading) partner of 1. FSV Mainz 05 in 2015-16

Land-FX, trading company specialised in forex (currency), has become a partner of 1. FSV Mainz 05 (Bundesliga) for the 2015-16 season, the club announced on 02/07/2015. The company, registered in New Zealand, has the status of international partner. Land-FX may use the brand and the club logo and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46340
• Published on 06/07/15 at 11:20
Barclays Premier League: kit suppliers in 2015-16

The German sports equipment brand adidas is the most represented kit supplier in the Premier League in 2015-16, with six clubs under contract, or 30% of the league.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79646
• Published on 06/07/15 at 09:58
©  D.R.
Juventus: adidas formalises its partnership with the clip "No clowns. Just footballers."

The Juventus (Serie A TIM) and adidas, the new kit supplier of the club, have unveiled a video clip entitled "No clowns. Just footballers.", which features three players of the Turin club disguised clowns and removing their costume to present the official 2015-16 kit, on 02/07/2015. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Sporting Goods & Brands, …
• Article # 46325
• Published on 06/07/15 at 09:51
©  D.R.
Liga BBVA: German brand Puma replaces the Danish brand Hummel as kit supplier to SD Eibar in 2015-16

The German sports equipment brand Puma will replace Hummel as the official equipment supplier of SD Eibar (Liga BBVA), announced the club on 02/07/2015. The duration of this multi-year contract was not specified. The Danish brand Hummel was signed in July 2014 to a three-year contract that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 46258
• Published on 03/07/15 at 15:36
©  D.R.
Premier League: Indonesian firm OctaFX (trading) to partner with Southampton FC in 2015-16

OctaFX, a trading company specialised in forex (currency), becomes a partner of Southampton FC (Barclays Premier League) for the 2015-16 season, the club announced on 01/07/2015. The Indonesian company will use the club's image for its communication campaigns, including the activation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46246
• Published on 03/07/15 at 13:44
©  D.R.
Serie A: Metano Nord (natural gas) new shirt sponsor of Hellas Verona until 2017-18

Metano Nord, an Italian supplier of natural gas, has become the main shirt sponsor Hellas Verona (Serie A TIM) for three seasons (2015-16 to 2017-18), the club announced on 01/07/2015. Metano Nord replaces the clothing brand Franklin & Marshall, the shirt sponsor during the 2013-14 and 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 46196
• Published on 03/07/15 at 11:19
©  D.R.
Bundesliga: WWK (insurance), acquires the naming rights to the stadium of Augsburg for 10 years

The insurance company WWK, the shirt sponsor of FC Augsburg (Bundesliga), has acquired the naming rights to their stadium for 10 years (2015-16 to 2024-25), announced the club on 01/07/2015. The partnership was negotiated by Sportfive, the marketing agency of the Bavarian club. WWK replaces SGL…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 46185
• Published on 03/07/15 at 10:45
©  D.R.
New Balance has a digital hub with exclusive content about its products and its athletes

The American sports equipment manufacturer New Balance presented the "Beta Hub", an innovative evolving platform on its website, allowing visitors to discover exclusive content on the athletes of the brand, as part of the new "Always in Beta" established by New Balance, the 30/06/2015.The digital…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 46190
• Published on 03/07/15 at 09:29