Sponsors & Partners: archives 2015 (page 31/81)

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Bundesliga: Bet-at-home (online betting) becomes shirt sponsor of Hertha Berlin until 2017-18

The German betting operator Bet-at-home.com has replaced Deutsche Bahn (railway) as the shirt sponsor of Hertha BSC Berlin (Bundesliga), announced the club on 06/08/2015. The three-year contract will expire at the end of the 2017-18 season. The agreement was negotiated by Sportfive Germany. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 48652
• Published on
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Serie A: coffee brand Kimbo partners with Napoli, their 10th Serie A TIM partnership for 2015-16

Kimbo, the Italian coffee brand, has become a partner of SSC Napoli (Serie A TIM) until the end of the 2016-17 season, the club announced on 05/08/2015. Kimbo, who wishes to increase its visibility within Italy, has partnered with 10 Serie A clubs in the 2015 off-season. The brand of Neapolitan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48643
• Published on
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Portugal: CTT (postal service) acquires the naming rights to the Taça CTT (league cup) until 2017-18

CTT, the national postal service of Portugal, has become the title sponsor of the Portuguese league cup for three seasons (2015-16 to 2017-18), announced the LPFP on 15/07/2015. The competition is now called the Taça CTT. The Portuguese company will activate the partnership with the broadcast of a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48633
• Published on
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Bundesliga: Volkswagen remains a partner of Hannover 96 until 2017-18

The German automobile group Volkswagen remains the exclusive partner of Hannover 96 (Bundesliga) until the end of the 2017-18 season, the club announced on 31/07/2015. The company has supported the club since 2007. Volkswagen retains visibility on the LED advertising boards in matches at the HDI…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48621
• Published on
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Cristiano Ronaldo launches headphone brand "ROC - Live Life Loud" via a viral video

Cristiano Ronaldo, the Portuguese international who plays for Real Madrid CF (Liga BBVA), launched his own brand of headphones, "ROC - Live Life Loud", in partnership with Monster, the American manufacturer of headphones and earphones, via a viral video on 03/08/2015.In the clip, Ronaldo appears…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 48595
• Published on
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UEFA: Konami receives the license to develop the official video game of Euro 2016

Konami Digital Entertainment, the Japanese video game publisher, has received the license to develop the official video game of Euro 2016, UEFA announced on 05/08/2015. Konami, which publishes the Pro Evolution Soccer franchise, already has the exclusive gaming license rights of the two major UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 48612
• Published on
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FC Barcelona: a real estate group based in Abu Dhabi may offer €60m per year for shirt sponsorship

Tasweek Real Estate Development and Marketing, a real estate group based in Abu Dhabi, could propose a €60m per year agreement over three seasons (2016-17 to 2018-19) to become the shirt sponsor of FC Barcelona (Liga BBVA), revealed Toni Freixa -- a former candidate for the presidency of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48592
• Published on
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Premier League: Marathonbet (betting operator) partners with Manchester United until 2017-18

The British betting operator Marathonbet has become a partner of Manchester United FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), the club announced on 05/08/2015. The organisation acquired the exclusive worldwide betting rights, with the exception of four areas: the United…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48591
• Published on

France: Sylvia Godret-Colloc named president of Nice Eco Stadium, operator of the Allianz Riviera

Sylvia Godret-Colloc was appointed president of Nice Eco Stadium, announced the operating company of the Allianz Riviera (36,178 seats) on 04/08/2015. Her role effectively began in June 2015. She succeeds Xavier Lortat-Jacob, who has been appointed to a role with Vinci Airports abroad. Sylvia…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 48517
• Published on
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France: Troisième Ligne launches an outsourcing solution for the online shops of clubs

Troisième Ligne, a French agency specialising in brand management, licensing and sports merchandising, has launched an outsourcing solution for the online shops of football clubs, the agency announced on 05/08/2015. Troisième Ligne operates the official online stores of LOSC Lille and FC Nantes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 48565
• Published on