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©  LaLiga
China: Suning and LaLiga partner for the the 2015-20 Liga BBVA broadcast rights on PPTV (€250m)

Suning, the Chinese company specialising in the distribution of electronic products, formed a strategic partnership in China with LaLiga for the 2015 to 2020 period on 05/08/2015. The purpose of the partnership is two-fold: • The exclusive distribution of the Liga BBVA on PPTV Internet and mobile…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Finance, Rights Acquisitions, …
• Article # 48554
• Published on 05/08/15 at 17:04
©  D.R.
Bundesliga: Audi extends its partnership with FC Bayern Munich until 2024-25

The German automobile manufacturer Audi, an 8.33% shareholder of FC Bayern Munich (Bundesliga), has extended its sponsorship partnership with the club until the end of the 2024-25 season, the Bavarian club announced on 04/08/2015. The agreement was unveiled at the 2015 Audi Cup pre-season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48545
• Published on 05/08/15 at 15:00
©  D.R.
Premier League: Betfair (betting operator) partners with Leicester City for 2015-16

The British betting operator Betfair has become a partner of Leicester City FC (Barclays Premier League) for the 2015-16 season, the club announced on 03/08/2015.The company receives visibility on the LED advertising boards in matches at the King Power Stadium (32,000 seats) and on the Leicester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48505
• Published on 05/08/15 at 09:32
©  D.R.
Russia: Toyo Tires becomes a partner of FK Zenit St. Petersburg until 2017-18

The Japanese group Toyo Tire & Rubber Company has become a partner of FK Zenit St. Petersburg (RUS) for three seasons (2015-16 to 2017-18), the club announced on 27/07/2015. The two parties launched a online video game to celebrate the agreement: a first-person football simulation, which will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48502
• Published on 04/08/15 at 18:00
©  D.R.
Premier League: Coral (betting operator) becomes a partner of Norwich City FC in 2015-16

The British betting operator Coral became a partner of Norwich City FC (Premier League) for the 2015-16 season, the club announced on 03/08/2015. The partnership was negotiated by sports marketing agency BD Sport.Coral is the major partner of the Barclay Stand (6000 seats), one section of Carrow…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48479
• Published on 04/08/15 at 16:00
Betting: NetBet to partner with GFC Ajaccio and West Bromwich Albion in 2015-16

The betting operator NetBet has become the shirt upper chest sponsor of Gazélec Football Club Ajaccio (Ligue 1) for the 2015-16 season, as well as an official partner of West Bromwich Albion FC (Barclays Premier League) for one season, the company announced on 03/08/2015. Both partnerships were…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 48470
• Published on 04/08/15 at 14:31
Twitter: European clubs with multiple official accounts
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79806
• Published on 04/08/15 at 14:25
©  Marcel Schwickerath
Germany: Tag Heuer becomes the official timekeeper of the Bundesliga and 2.Bundesliga

The Swiss watchmaker Tag Heuer has become the official timekeeper of the Bundesliga and 2.Bundesliga for three seasons (2015-16 to 2017-18), announced the brand on 01/08/2015. The agreement was presented at the German Super Cup, VfL Wolfsburg - FC Bayern Munich (1-1, 5-4 on penalties), on…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48442
• Published on 03/08/15 at 18:34
©  D.R.
Liga BBVA: Sanitas (hospitals and clinics) extends with Real Madrid until 2017-18

Sanitas, the network of hospitals and medical centres, has extended its partnership with Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, announced the club on 28/07/2015. Sanitas have the status of regional partner since the agreement only includes visibility and activations in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48416
• Published on 03/08/15 at 14:55
©  D.R.
Bundesliga: Händlmaier's (mustard) becomes a premium partner of FC Ingolstadt 04 until 2016-17

Händlmaier's, the German mustard brand, has become a premium partner of FC Ingolstadt 04 (Bundesliga) until the end of the 2016-17 season, the club announced on 31/07/2015.The brand will be displayed on LED advertising boards, interview panels and other visible elements around the Audi Sportpark…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48385
• Published on 03/08/15 at 12:24