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Premier League: Novus (maintenance and servicing) extends with Stoke City FC until 2016-17

Novus, a company specialising in the maintenace and servicing of buildings, has extended its partnership with Stoke City FC (Barclays Premier League) until the end of the 2016-17 season, announced the club on 28/07/2015. The company, based in Stoke-on-Trent, receives the naming rights to a stand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 48159
• Published on 29/07/15 at 12:16
©  D.R.
Turkey: Turkish Airlines becomes Fenerbahçe SK's shirt sponsor in the 2015-16 European Cups

Turkish Airlines has become the shirt sponsor of Fenerbahçe SK (Spor Toto Super Lig) for the club's matches in the 2015-16 European Cups, the club announced on 27/07/2015. Fenerbahçe are currently facing the Ukrainian club Shakhtar Donetsk (UKR) in the Third Qualifying Round of the Champions…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48139
• Published on 29/07/15 at 10:11
©  D.R.
Ligue 1: 24Option.com (trading) becomes shirt sleeve sponsor of Olympique Lyonnais until 2016-17

24option.com, the trading website owned by the financial group Rodeler Limited, which is based in Cyprus, has become a partner of Olympique Lyonnais (Ligue 1) until 2016-17, announced the company on 26/07/2015. The 24Option.com logo will be visible on the left sleeve of the Lyon shirt. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48107
• Published on 28/07/15 at 16:59
©  D.R.
Olympics: Tokyo Gas (energy) becomes the third official partner of Tokyo 2020

The Japanese gas company Tokyo Gas has become the third official partner of the 2020 Olympic and Paralympic Games in Tokyo (Japan), announced the Japanese organising committee on 27/07/2015. Tokyo Gas became a partner in the "gas supplier" category.Tokyo Gas joins the airlines ANA and Japan…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 48097
• Published on 28/07/15 at 15:51
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Serie A: Chinese company Jiuxian (alcohol retail online) becomes a regional partner of Inter Milan

Jiuxian, the Chinese wine and spirits retail website, has become a regional partner of FC Internazionale Milano (Serie A TIM), announced the company on 24/07/2015. This company, founded in 2009, enjoyed high visibility for the Inter Milan match against Real Madrid CF (Liga BBVA) (0-3), held in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48071
• Published on 28/07/15 at 12:29
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Spain: Sportium (betting operator) extends with LaLiga until 2016-17

The Spanish betting operator Sportium has extended its partnership with LaLiga until the end of the 2016-17 season, announced the Spanish League on 24/07/2015. Sportium was a partner of LaLiga in 2014-15, and retains visibility on advertising boards at Liga BBVA and Liga Adelante matches. The…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Betting
• Article # 48032
• Published on 27/07/15 at 18:37
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Liga BBVA: Real Madrid enter agreement with Alibaba (Chinese e-commerce) to open shop in China

Real Madrid CF (Liga BBVA) have entered into an agreement with the Chinese e-commerce group Alibaba to open its online store on the BtoC Tmall platform, which belongs to the group, announced the club on 26/07/2015. "This agreement allows us to launch the official shop of Real Madrid in China and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 47998
• Published on 27/07/15 at 16:15
©  D.R.
2.Bundesliga: Under Armour will replace Hummel as kit supplier to FC St. Pauli in 2016-17

The American brand Under Armour will become the official equipment supplier of FC St. Pauli (2.Bundesliga) from the 2016-17 season, the two sides announced the 23/07/2015. Under Armour will replace the Danish brand Hummel, which had been engaged with the club, located in the outskirts of Hamburg…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 47946
• Published on 27/07/15 at 10:54
©  D.R.
Ligue 1: Hublot (watchmaker) and Paris Saint-Germain partner for a watch limited to 100 copies

The Swiss watchmaker Hublot and Paris Saint-Germain (Ligue 1), partners until the end of the 2015-16 season, have the unveiled the watch "Big Bang Unico Bi-Retrograde Paris Saint-Germain", a limited edition of 100 copies, on the occasion of the Parisian club participating in the International…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 47933
• Published on 27/07/15 at 09:32
©  D.R.
Serie A: the companies Aerologistik and San Zeno extend with Hellas Verona in 2015-16

Aerologistik (transport and logistics) and San Zeno Consortio (logistics and handling) have extended as official partners of Hellas Verona (Serie A TIM) for the 2015-16 season, announced the club on 21/07/2015. Aerologistik has been a partner the club since the 2013-14 season, and San Zeno since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 47908
• Published on 24/07/15 at 15:55