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©  D.R.
Bundesliga: service station network Aral becomes a partner of Borussia Dortmund in 2015-16

The network of service stations Aral has become an official partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, the club announced on 26/08/2015.Aral will launch the "Aral Supercard" co-branded with the image of the BVB players to activate the partnership. The cards, which can be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50034
• Published on 31/08/15 at 10:14
©  FC Zenit
Russia: Alpari (trading) extends its partnership with FK Zenit for the season 2015-16

The British financial trading company Alpari Group has extended its partnership with FK Zenit St. Petersburg (SOGAZ Russian Football Championship) for the 2015-16 season, the company announced on 13/08/2015. Both parties have been under contract since February 2014.Alpari has expanded its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50027
• Published on 31/08/15 at 09:29
©  D.R.
2015-16 Champions League: adidas unveils the "Final 15", the official ball for group matches

The German equipment manufacturer adidas unveiled the "Final 15", the official ball for the group phase of the 2015-16 Champions League, in the final of the #BeTheDifference 2-against-2 football tournament, in Marseille (FRA) on 27/08/2015. The ball is the same style as the 2014-15 Champions…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 49984
• Published on 28/08/15 at 17:40
©  D.R.
Premier League: Maxxis (tyres) extends partnership with Liverpool FC until 2016-17

Maxxis, the Taiwan-based tyre manufacturer, has extended its partnership with Liverpool FC (Premier League) until the end of the 2016-17 season, the club announced on 26/08/2015. Maxxis has been a partner of the English club since 2009. The company will benefit from visibility on the LED…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 50017
• Published on 28/08/15 at 15:51
©  n/a
UK and Ireland: betting operators Betfair and Paddy Power to merge into single group

The British company Betfair and the Irish company Paddy Power, two of the leading betting operators in the UK and Ireland, are set to merge in a consolidation that would create a company worth £5.8 billion (€7.9bn), according to an announcement on 26/08/2015.The proposed merger follows the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Merchandising - Licensing, …
• Article # 50016
• Published on 28/08/15 at 15:10
©  D.R.
Serie A: Haier (electronics) becomes a partner of Bologna FC for the 2015-16 season

Haier, the Chinese manufacturer of electronics and appliances, has become a partner of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 24/08/2015. Haier is entitled to visibility on the advertising boards and other pitch-side advertising at the Stadio Renato Dall'Ara…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49969
• Published on 28/08/15 at 11:01
©  D.R.
Bundesliga: MVV Energie extends its partnership with TSG 1899 Hoffenheim until 2017-18

MVV Energie, the energy producer and distributor, has extended its partnership with TSG 1899 Hoffenheim (Bundesliga) until the end of the 2017-18 season, the club announced on 25/08/2015.The agreement is worth an estimated €400,000 per year according to the German media. MVV Energie remains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49955
• Published on 28/08/15 at 10:30
©  D.R.
Serie A: Payexe (exchange of goods and services), becomes shirt chest sponsor of Chievo in 2015-16

Payexe, the online service for the cashless exchange of goods and services, has become the shirt upper chest sponsor of AC Chievo Verona (Serie A TIM) for the 2015-16 season, the club announced on 15/08/2015. The Swiss company will also be present on all of the Chievo youth team shirts. Payexe…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49947
• Published on 28/08/15 at 09:22
©  D.R.
United States: Mercedes-Benz aquires the naming rights to the future 83,000 seat Atlanta stadium

The German automaker Mercedes-Benz has acquired the naming rights to a new 83,000 seat stadium in Atlanta (Georgia, USA), announced the Atlanta Falcons NFL franchise, the future residents of the stadium, on 24/08/2015. The 27 year agreement (ending in 2042) was negotiated by AMB Sports …
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 49936
• Published on 27/08/15 at 18:29
Spain: Samsung partners with the Liga BBVA and Liga Adelante in 2015-16

The Spanish subsidiary of the South Korean manufacturer Samsung Electronics has become a partner of the Liga BBVA and Liga Adelante for the 2015-16 season, announced LaLiga on 21/08/2015. The agreement includes visibility on advertising boards in stadiums, official LaLiga media communications…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49903
• Published on 27/08/15 at 15:34