Italy: ConTe.it (insurance) becomes title sponsor of the Serie B championship until 2017-18

ConTe.it, the Italian automobile and motorcycle insurance company, has become the title sponsor of Serie B until 2017-18, announced the Lega Serie B on 26/08/2015. ConTe.it is a subsidiary of the British Admiral Group, and has been operational in Italy since 2008.The championship now bears the…

Serie A: LeasePlan (rental cars) becomes the back of the shirt sponsor of Genoa CFC in 2015-16

Leaseplan, a company specialising in the long term rental of utility vehicles, has become the back of the shirt sponsor of Genoa CFC (Serie A TIM) for the 2015-16 season, the two parties announced on 26/08/2015. Leaseplan has been a premium partner of the Italian club for ten years.Leaseplan is…

Bundesliga: Bayern manager Pep Guardiola (ESP) becomes an ambassador for Gore-Tex (textile)

Pep Guardiola (44 years old), the Spanish coach of FC Bayern Munich (Bundesliga), has become an ambassador for Gore-Tex until 2019, the patented fabric technology branch of the Gore group announced on 20/08/2015. Guardiola will participate in media campaigns for the brand and will wear Gore-Tex…

Chinese government and companies and their role in European football

With the IAAF World Championships, now the 15^th edition of the Athletics games, taking place in Beijing, China from 22/08 to 30/08/2015, please find a selection of articles below showcasing the role of China in the sporting world, with a specific focus on Chinese connections to European football.

Premier League: EA Sports partners with West Bromwich Albion in 2015-16

The video game publisher EA Sports has become a partner of West Bromwich Albion FC (Premier League) for the 2015-16 season, the club announced on 21/08/2015. The club will actively participate, via its official accounts on social networks, in the promotional campaign for the 2016 edition of the…

MLS: franchise value and turnover (in $m)

Premier League: watchmaker Royal London becomes official timekeeper of West Ham United until 2016-17

The watchmaker Royal London has become the official timekeeper of West Ham United FC (Premier League) until the end of the 2016-17 season, the club announced on 22/08/2015. Royal London are entitled to a presence at the stadium on matchdays, and will launch a range of limited edition watches to…

Liga BBVA: Wiko (smartphones) becomes the shorts sponsor of Real Betis Balompié

Wiko, a French brand of smartphones, has become a sponsor of Real Betis Balompié (Liga BBVA) until the end of the 2016-17 season, the club announced on 20/08/2015. The company's logo will be present at the front and the back of the shorts of the Sevilla-based club, who were the Liga Adelante…

Olympics: Japan Post Holdings (postal service) becomes the fifth official partner of Tokyo 2020

The Japanese postal service Japan Post Holdings company has become the fourth official partner of the Olympic and Paralympic Games in Tokyo (Japan) in 2020, announced the Japanese organising committee on 20/08/2015. Japan Post Holdings becomes a partner in the "Postal Services" category. Japan…

Premier League: Coral (betting and gaming operator) partners with Newcastle United until 2016-17

Coral, the British betting and gaming operator, has become a partner of Newcastle United FC (Premier League) until the end of the 2016-17 season, the club announced on 20/08/2015. Coral is the club's second betting partner after Bet365. Coral will install kiosks to allow the Magpies' fans to bet…