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©  D.R.
Premier League: Ticketmaster partners with Aston Villa until 2017-18

The ticketing platform Ticketmaster has become the exclusive partner of Aston Villa FC (Premier League) until the end of the 2017-18 season, the club announced on 19/08/2015.The company, which belongs to the US group Live Nation Entertainment, will allow fans of the Birmingham club to buy and sell…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 49617
• Published on 24/08/15 at 16:56
©  D.R.
Liga BBVA: Tecate becomes the official beer of Real Madrid in Mexico until 2019-20

Tecate, the Mexican beer brand belonging to the Heineken group, has become a regional partner of Real Madrid CF (Liga BBVA) in Mexico until the end of the 2019-20 season, the company announced on 21/08/2015. The Madrid beer group Mahou remains the club's beer partner in Spain. The agreement with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49603
• Published on 24/08/15 at 15:52
©  D.R.
Ligue 1: Patrick extends partnership as the equipment supplier of En Avant Guingamp until 2020-21

The Belgian sports brand Patrick has extended its contract as the equipment supplier of En Avant Guingamp (Ligue 1) for six seasons until the end of the 2020-21 season, announced the club president Bertrand Desplat on 15/08/2015. The brand, which was originally French but has been owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 49586
• Published on 24/08/15 at 13:34
©  D.R.
Premier League: Aviva end shirt sponsorship of Norwich City, but remain a partner until 2016-17

The insurance company Aviva, who are the shirt sponsor of Norwich City FC (Premier League), will end its visibility on the Canaries' kit at the end of the 2015-16 season, and will become a "community partner" of the club from 2016-17 to 2018-19, the club announced on 20/08/2015. The company, born…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49566
• Published on 24/08/15 at 10:44
©  D.R.
Serie A: FAAC (automatic doors) become Bologna FC 1909 shirt sponsor in 2015-16

FAAC (Fabbrica Automatismi Apertura Cancelli, an automatic door manufacturer), have become the main shirt sponsor of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 19/08/2015. The contract is estimated at €1m for the 2015-16 season. The Bologna-based company is the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49474
• Published on 21/08/15 at 15:50
©  n/a
Serie A: Turkish Airlines could become the main shirt sponsor of AS Roma for €7m per year

Turkish Airlines could become the main shirt sponsor of AS Roma (Serie A TIM) for at least the 2015-16 season, according to the Italian newspaper La Repubblica on 21/08/2015. The amount of the proposed contract is estimated at €7m per year, with the possibility of bonuses. The duration of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 49518
• Published on 21/08/15 at 14:44
Premier League: Donaco (casino) becomes regional partner of Manchester United in six Asian countries

The casino group Donaco International has become a regional partner of Manchester United FC (Premier League) in six Asian countries (Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea), the club announced on 19/08/2015. The leisure and entertainment group, based in the Asia-Pacific region…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 49431
• Published on 21/08/15 at 12:46
Spain: Japanese manufacturer Mazda becomes the automotive partner of LaLiga in 2015-16

The Japanese automaker Mazda has become an official partner of LaLiga for the 2015-16 season, the two parties announced on 19/08/2015.The Japanese company will have visibility at Liga BBVA and Liga Adelante fixtures on the pitch-side advertising boards. The partnership will also be marketed on the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 49485
• Published on 21/08/15 at 11:28
©  D.R.
NHL: adidas to replace Reebok as the equipment supplier the hockey league in 2017 (TSN)

The German sports equipment manufacturer adidas will replace the Reebok brand, which it owns, as the official equipment supplier of the NHL from 2017-18, according to the Canadian pay-TV channel TSN on 17/08/2015. adidas will pay $70m (€63.3m) per season, which is double the amount paid by Reebok…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 49473
• Published on 21/08/15 at 10:45
©  D.R.
Euro 2016: SNCF will make specific train tickets available to book for 10 matches from 22/09/2015

Train tickets for the French national team's three group matches, as well as the quarter-finals, semi-finals and final (10 games in total) of Euro 2016, will be made available for booking from 22/09/2015, announced the SNCF (Société Nationale des Chemins de Fer français, the French national…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Authorities
• Article # 49444
• Published on 20/08/15 at 16:30