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©  Marco Rosi Fotonotizia
Serie A: Renault (automobiles) becomes a premium sponsor of SS Lazio in 2015-16

The French automobile manufacturer Renault has become a premium sponsor of SS Lazio (Serie A TIM) for the 2015-16 season, the club announced on 03/10/2015. The partnership was signed with Renault Italy and three dealerships of the brand in Rome (ITA): RRG Filiale di Roma, Fiori and Autoequipe.The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53137
• Published on 06/10/15 at 18:26
©  D.R.
NBA: Tissot (Swiss watchmaker) becomes the official timekeeper of the NBA from 2016-17

The Swiss watch brand Tissot has become the official timekeeper of the NBA, WNBA (Women's National Basketball League) and the NBA D-League (developmental league) from the 2016-17 season, the brand announced on 05/10/2015. Tissot will provide the official game clock above the basketball hoops, and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 53131
• Published on 06/10/15 at 17:55
©  D.R.
Bundesliga: Kappa to terminate its agreement with VfL Wolfsburg and could be replaced by Nike

The Italian sports equipment supplier Kappa will terminate its agreement with VfL Wolfsburg (Bundesliga) at the end of the 2015-16 season, multiple German media outlets announced on 02/10/2015. The Italian company, which replaced adidas in July 2014, had a contract running until in 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 53093
• Published on 06/10/15 at 14:54
©  D.R.
Nike: €7.5bn in revenue in the first quarter of the 2016 fiscal year, a net profit of €1.05bn

The US sports equipment supplier Nike generated annual sales of $8.4bn (€7.5bn) during the first quarter of the 2016 fiscal year (from 01/06/2015 to 31/08/2015), up 5% compared to the first quarter of 2015 ($7.98bn), the company announced on 24/09/2015.Nike recorded a profit of $1.18bn (€1.05bn)…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 53069
• Published on 06/10/15 at 12:39
©  Bruno de Lima
Liga BBVA: Glade (home fragrances), becomes a regional partner of FC Barcelona in Brazil

Glade, the home fragrances brand, has become a regional partner of FC Barcelona (Liga BBVA) in Brazil until September 2016, the two parties announced on 01/10/2015. The partnership was negotiated by the Brazilian agencies Traffic Sports and NR Sports. The brand belongs to the group SC Johnson …
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 53048
• Published on 06/10/15 at 10:29
©  D.R.
Premier League: Mexican beer Tecate becomes a regional partner of Manchester City

Tecate, the Mexican beer brand belonging to the Heineken group, has become a regional partner of Manchester City FC (Premier League) the club announced on 02/10/2015. The brand is also a partner of FC Barcelona, Real Madrid CF (both Liga BBVA) and Juventus (Serie A TIM), as well as becoming linked…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52966
• Published on 05/10/15 at 15:24
©  FIFA
FIFA: Coca-Cola, McDonald's, Visa and AB InBev demand the immediate departure of Joseph Blatter

Coca-Cola, McDonald's, Visa and AB InBev (Budweiser), major partners of FIFA, all demanded the immediate departure of Joseph Blatter on 02/10/2015. "The events of recent weeks have continued to diminish the reputation of FIFA and public confidence in its leadership," said the McDonald's restaurant…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 52948
• Published on 05/10/15 at 12:45
©  Ivan Arlandis
Liga BBVA: Dentsu Sports Asia becomes the marketing agency of Valencia CF in Asia

Dentsu Sports Asia, the Singapore subsidiary of the Japanese group Dentsu, has become the marketing agency of Valencia CF (Liga BBVA) for Asia, announced the club on 01/10/2015. Dentsu will provide services to the Spanish club to increase its sales revenues and develop its sponsoring partnerships…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 52875
• Published on 05/10/15 at 09:35
Liga BBVA: Toshiba Medical Systems becomes an official partner of FC Barcelona until 2019-20

Toshiba Medical Systems, the Japanese supplier of medical imaging equipment, has become an official partner of FC Barcelona (Liga BBVA) for five seasons (2015-16 to 2019-20), the club announced on 30/09/2015. Toshiba will provide ultrasound equipment and diagnostic imaging systems to the club's…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52838
• Published on 02/10/15 at 12:44
©  D.R.
Portugal: BuzzTrade (financial trading) becomes a partner of FC Porto until 2016-17

BuzzTrade, the binary options trading company, has become a partner of FC Porto (Liga NOS) until the end of the 2016-17 season, the two parties announced on 29/09/2015. The agreement was negotiated by the Entourage Sports and Entertainment agency. The company is entitled to visibility around the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52830
• Published on 02/10/15 at 12:02