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©  D.R.
Argentina: adidas extends its partnership with River Plate until December 2021 for $10m per year

The German sports equipment supplier adidas has extended its partnership with Club Atlético River Plate (Argentina) until the end of the year 2021, the club announced on 20/11/2015. This agreement links both parties for 33 years. The new agreement is estimated at $60m in total, or $10m (€9.4m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 56774
• Published on 24/11/15 at 16:20
©  D.R.
Bundesliga: Volkswagen could end its sponsorship with several clubs, will stay with VfL Wolfsburg

The German automobile manufacturer Volkswagen could end its sponsorship of several Bundesliga clubs, according to the German daily Bild, following the announcement by the group of a drop in investment of around €1bn, on 20/11/2015. The automotive group is accused of fraud regarding pollutant…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56747
• Published on 24/11/15 at 14:29
©  D.R.
Ligue 1: Paris Saint-Germain to wear a shirt with "Je Suis Paris" (sans sponsor) for two matches

Paris Saint-Germain (Ligue 1) will wear a unique shirt with "Je Suis Paris" written in the space normally reserved for its main shirt sponsor, for the next two games of the club, against Malmö in Sweden for the Champions League (25/11/2015, 20:45 CET), then the home game against ESTAC Troyes…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56714
• Published on 24/11/15 at 11:32
©  DB LaPresse
Serie A: watchmaker Hublot extends its partnership with Juventus for the 2015-16 season

The Swiss watchmaker Hublot has extended its partnership with Juventus (Serie A TIM) for the 2015-16 season, the club announced on 20/11/2015. The company has been a sponsor of the Turin club since the 2012-13 season. Hublot launched a version of its "Big Bang" model featuring the Bianconeri…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56616
• Published on 23/11/15 at 14:59
©  D.R.
Bundesliga: the Brinkhoff's brewery extends with Borussia Dortmund until 2022-23

The German brewer Brinkhoff's has extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2022-23 season, the club announced on 19/11/2015."It's no secret that other breweries have also come knocking on our door and signalled their interest in cooperating with us…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56585
• Published on 23/11/15 at 10:24
©  SAFA
FIFA: Tokyo Sexwale proposes the introducuction of shirt sponsorship for national teams

Tokyo Sexwale, a candidate for the presidency of FIFA, has proposed to "seriously explore the possibility of having the national jersey... bearing the logo of the main sponsor". The South African said: "There is space there for much value worth millions of dollars which will be destined directly…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56404
• Published on 19/11/15 at 14:59
©  D.R.
United Kingdom: Lidl becomes a partner of the English and Scottish associations until 2018

Lidl UK, the German chain of supermarkets and discount stores, has become a partner of the English and Scottish FAs until 2018, the group announced on 17/11/2015. The company is also a partner of the Welsh and Italian Federations until 2018. Lidl supermarkets will activate its two new partnerships…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56375
• Published on 19/11/15 at 10:05
©  D.R.
Serie A: The virtual currency Jetcoin becomes a partner of Hellas Verona FC

The virtual currency Jetcoin has become a top sponsor of Hellas Verona FC (Serie A TIM) for the 2015-16 season, the club announced on 11/11/2015. Jetcoin is a virtual currency specialising in the sports and entertainment sector that incorporates a rewards system for its users (VIP seats, private…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56348
• Published on 18/11/15 at 17:05
UEFA: La Poste becomes the fifth national sponsor of Euro 2016

La Poste, the French postal operator, has become a national sponsor of Euro 2016, UEFA announced on 17/11/2015. La Poste will be the official supplier for postal, parcel and express delivery services.The French public company will have the exclusive responsibility to mail the 2.5 million tickets…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56280
• Published on 18/11/15 at 09:25
Wales: Lidl becomes a partner of the Welsh Football Association until August 2018

Lidl UK, the German chain of supermarkets, has become a partner of the Welsh Association until August 2018, announced the FAW, on 16/11/2015. The partnership will be activated via the brand's 'Play More Football' programme, to enable 200,000 children, 10% of which will be girls, to take up the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56250
• Published on 17/11/15 at 18:45