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©  D.R.
Ligue 1: Orange (telecom) extends its partnership with Paris Saint-Germain until 2017-18

The Orange telecommunications group has extended its partnership with Paris Saint-Germain FC (Ligue 1) until the end of the 2017-18 season, the club announced on 02/02/2015. Orange has been connected to the club since 1999. The agreement includes the LED board visibility at each corner of the Parc…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55181
• Published on 02/11/15 at 18:04
©  D.R.
Turkey: Dumankaya (construction) becomes the shirt sponsor of Galatasaray SK until 2017-18

The Turkish construction company Dumankaya has become the shirt sponsor of Galatasaray SK (Spor Toto Super Lig) for the domestic championship and the Turkish Cup until the end of the 2017-18 season, the club announced on 30/10/2015. The annual allocation is officially 10m Turkish pounds (€3.3m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55124
• Published on 02/11/15 at 12:40
©  D.R.
Serie A: Russian company InstaForex (financial trading) partners with USC Palermo until 2016-17

The Russian financial broker InstaForex has become a partner of US Città di Parlermo (Serie A TIM) until the end of the 2016-17 season, the club announced on 29/10/2015. The partnership was negotiated by the agency Infront Italy. InstaForex is entitled to visibility on the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54974
• Published on 30/10/15 at 10:59
©  Fotofly
Austria: Merkur (insurance company) gets the naming rights to the stadium of SK Sturm Graz

The insurance company Merkur, whose headquarters is in Graz (Austria), has acquired the naming rights of the stadium (15,400 seats) in which SK Sturm Graz (Tipico Bundesliga) plays, announced the company on 23/10/2015.The compound, currently named UPC Arena (telecommunications, naming rights…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Authorities
• Article # 54975
• Published on 30/10/15 at 09:59
©  FC Barcelona
Lig BBVA: Barcelona finalise the terms of their contract extension with Chang beer in Asia

FC Barcelona (Liga BBVA) have finalised the terms of their extension with the Chang beer brand (Thai group Thaibev) in Asia, on 28/10/2015. The extension of the partnership to the end of the 2017-18 season had already been announced by the club on 31/08/2015. Chang, a sponsor of Barça since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54943
• Published on 29/10/15 at 18:00
©  Ajax Amsterdam
China: the streaming platform Letv becomes the exclusive media partner of Ajax until 2018

AFC Ajax (Eredivisie) have concluded a sponsorship and partnership deal with Letv, the Chinese Internet and mobile audiovisual streaming platform, on 28/10/2015. The partnership spans three years, until the end of the 2017-18 season. Le Sport, the sports branch of Letv, will offer content from…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 54866
• Published on 29/10/15 at 13:49
©  D.R.
adidas: launch of the Future Arena, a digital venue for an immersive 5-a-side football experience

The German kit supplier adidas has created the Future Arena, a digital 5-a-side football venue that recreates a virtual atmosphere of a professional game with 50,000 spectators, announced the brand on 27/10/2015. The launch of the venue will take place on 14 and 15/11/2015 near the Stade de France…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 54856
• Published on 29/10/15 at 11:30
©  D.R.
Ligue 1: Investing Area (trading), becomes a partner of AS Saint-Étienne until 2016-17

The trading company Investing Area, has partnered with AS Saint-Étienne (Ligue 1) and will appear on the left front of the team's shorts until the end of the 2016-17 season, announced the club on 28/10/2015. The logo was visible for the match between Paris Saint Germain FC - AS Saint-Étienne (4-1…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 54851
• Published on 29/10/15 at 10:49
UEFA: French telecom group Orange becomes a global sponsor of Euro 2016

The Orange telecommunications group has become a global sponsor of Euro 2016 and will be the official telecommunications provider for the tournament, announced UEFA on 28/10/2015. The French group is the eighth global sponsor of the European Championship. Orange also partnered with UEFA for Euro…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Digital, …
• Article # 54793
• Published on 28/10/15 at 13:40
©  FFF
Euro 2016: Lagardère Sports to manage the design and operation of the Paris fan-zone

Lagardère Sports, the sporting division of Lagardère Sports and Entertainment, has been contracted by the City of Paris for the design, development and operation of the Fan Zone at the Champ de Mars in Paris during Euro 2016, the agency announced on 27/10/2015.The Fan Zone will be used throughout…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Marketing - Communication
• Article # 54763
• Published on 28/10/15 at 11:25