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©  D.R.
Premier League: beer brand Carlsberg extends partnership with Tottenham Hotspur until 2017-18

The Danish beer brand Carlsberg has extended its partnership with Tottenham Hotspur FC (Premier League) until the end of the 2017-18 season, the club announced on 12/11/2015. Carlsberg has retained the exclusive rights for the distribution of beer at White Hart Lane (36,200 seats) as well as the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56230
• Published on 17/11/15 at 16:10
©  D.R.
Ligue 1: Uhlsport becomes a sponsor of the goalkeepers of EA Guingamp in 2015-16

The German sports equipment manufacturer Uhlsport has become a partner of the goalkeepers of EA Guingamp (Ligue 1) for the 2015-16 season, the club announced on 13/11/2015. The goalkeepers of the Akademi, the Guingamp training centre, will all use gloves designed by the German company this season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 56198
• Published on 17/11/15 at 11:55
©  D.R.
Premier League: Air India becomes a regional partner West Bromwich Albion for 2015-16

The airline company Air India has become a regional partner West Bromwich Albion FC (Premier League) in India for the 2015-16 season, the club announced on 12/11/2015. Air India will be visible on the LED advertising boards at the Hawthorns Stadium (25,600 seats) and through other promotional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56184
• Published on 17/11/15 at 11:15
©  D.R.
Cristiano Ronaldo becomes an ambassador of Altice group (telecom) brands

Cristiano Ronaldo (POR, Real Madrid CF) has become an ambassador for brands of the Altice group, including SFR in France, Portugal Telecom in Portugal and HOT in Israel, announced the telecommunications group, on 13/11/2015. "This partnership with Cristiano Ronaldo -- CR7 -- is the testimony of a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 56152
• Published on 17/11/15 at 10:04
©  D.R.
Premier League: video game "Football Manager" becomes a partner of West Bromwich Albion FC

The club management simulator Football Manager, published by the British group Sports Interactive, has become a partner of West Bromwich Albion FC (Premier League) for the 2015-16 season, the club announced on 12/11/2015. The Football Manager logo will be displayed on the LED advertising boards…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56119
• Published on 16/11/15 at 16:04
©  LFP
France: Uhlsport to replace adidas as the official ball supplier of Ligue 1 from 2017-2022

The German sports equipment supplier Uhlsport will replace adidas as the official ball supplier for Ligue 1 from the 2017-18 season until 2021-22, the LFP announced on 12/11/2015. adidas has provided the balls for Ligue 1 since the 2012-13 season."The official ball of Ligue 1 has been assigned to…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 56040
• Published on 16/11/15 at 12:30
©  D.R.
Robert Lewandowski (Bayern Munich) becomes on ambassador for Huawei in Europe

Robert Lewandowski (27 years old), the Polish international and FC Bayern Munich striker (Bundesliga), has become an ambassador for Huawei, the Chinese information technology and communications group, in Europe and Scandinavia, announced the company, on 12/11/2015.Huawei will use the image of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 56024
• Published on 16/11/15 at 10:10
©  SOF SPORTSFILE
Ireland: Three (telecom) extends contract as the training kit sponsor of the national team

Three, the Irish telecommunications operator, has renewed its contract as the sponsor of the training kit for the national team of the Republic of Ireland until 2020, announced the company on 11/11/2015. The contract is worth €8.9m total, or €2.2m per year over the 2016-2020 period. The previous…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56010
• Published on 13/11/15 at 15:15
©  D.R.
Switzerland: Puma extends partnership as the official kit supplier of the Federation until 2020

The German equipment manufacturer Puma has extended its deal as the official kit supplier of the ASF until 2020, the federation announced at the presentation of the Swiss national team's kit for Euro 2016, on 09/11/2015. The two parties have been associated since 1998.Puma will continue to provide…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 56009
• Published on 13/11/15 at 14:45
©  D.R.
NFL: Bud Light (beer) extends its partnership with the league until 2022 (€233m per year)

Bud Light, the beer brand owned by the Belgian-Brazilian group Anheuser-Busch InBev, has extended its partnership with the NFL until 2022, the league announced on 04/11/2015. The contract is estimated at $1.5bn (€1.4bn), or $250m (€233m) per year. The two parties have been linked since 2011. Bud…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 55980
• Published on 13/11/15 at 11:39