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©  D.R.
Euro 2016: adidas and Zidane unveil the "Beau Jeu" ball, the official ball of the group stage

The "Beau Jeu" (Beautiful Game), the official ball of the Euro 2016 group stage designed by the German sports equipment brand adidas, a partner of the competition, was unveiled by the former French international Zinedine Zidane via his Instagram account, on 12/11/2015. The "Beau Jeu" ball will be…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 55916
• Published on 12/11/15 at 16:50
©  D.R.
NBA: Verizon (telecom) becomes a partner of the league from 2016-19 for €124.7m per year

Verizon, the American telecommunications company specialising in mobile services, has become a partner of the NBA for the 2016-2019 period, the league announced on 04/11/2015. Verizon will provide its mobile video platform "go90" for fans who have subscribed to the NBA League Pass, which provides…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 55889
• Published on 12/11/15 at 16:20
©  D.R.
Ligue 1: Hungaria will replace Hummel as the kit supplier of Stade de Reims from 2016-17

The French brand Hungaria will replace Hummel as the official kit supplier of Stade de Reims (Ligue 1) from the 2016-17 season, the club announced on 10/11/2015. Hummel, whose contract expires at the end of the 2015-16 season, has been partnered Stade de Reims since the 2012-13 season. "We want to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 55863
• Published on 12/11/15 at 13:45
©  D.R.
Bundesliga: Tipbet (sports betting) becomes a partner of Bayer 04 Leverkusen until 2016

The sports betting operator Tipbet has become a partner of Bayer 04 Leverkusen (Bundesliga) until the end of the 2015-16 season, the German club announced on 06/11/2015. Tipbet has obtained visibility on the LED advertising boards at the BayArena (30,210 seats), as well as spaces on the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 55821
• Published on 12/11/15 at 10:54
©  D.R.
Spain: LaLiga partners with Grabyo to offer live video on Facebook and Twitter

LaLiga has partnered with Grabyo, a company specialising in live video integration on social networks and websites, to allow Spanish clubs to broadcast their footage of their team on different digital platforms, announced the Spanish League on 05/11/2015.The two parties, who have been working on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 55808
• Published on 12/11/15 at 09:30
©  CAF, IFAP Sports
CAF: IFAP Sports extends its international distribution rights for three tournaments until 2028

The French agency IFAP Sports has signed a 12 year extension to its agreement to work with the CAF for the international distribution of the media and marketing rights of three competitions organised by the African Football Confederation, on 27/10/2015. Both parties are now partnered until the end…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities, …
• Article # 55780
• Published on 10/11/15 at 18:35
©  D.R.
China: Red Bull (energy drinks) becomes an official partner of the Super League until 2016-17

The Austrian energy drinks brand Red Bull has become an official partner of the Chinese Super League until the end of the 2016-17 season, announced Red Bull on 05/11/2015. "The partnership with Red Bull will further enhance the brand influence and brand value of the Chinese Super League," said Ma…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 55784
• Published on 10/11/15 at 16:41
©  D.R.
Premier League: Heroes (luxury shoes) becomes an official supplier of Manchester United

The luxury shoe brand Heroes, established in Milan (ITA) in March 2015, has become an official supplier of Manchester United FC (Premier League), announced the club on 09/11/2015. The technical staff and Manchester United players will wear shoes provided by the brand during their official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 55747
• Published on 10/11/15 at 10:50
©  SP PICS UNITED PICS UNITED
Eredivisie: Philips extends contract as shirt sponsor of PSV Eindhoven until 2025-26

Philips, the Dutch technology company specialising in electronic lighting and health products, has extended its contract as the shirt sponsor of PSV Eindhoven (Eredivisie) until 2025-26, the club announced on 06/11/2015. Philips will pay €3m per year during the first five years of the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 55710
• Published on 09/11/15 at 18:04
©  D.R.
Liga BBVA: Ambi Pur (home fragrances) becomes a regional partner of FC Barcelona in Southeast Asia

Ambi Pur, a home fragrances brand of Procter & Gamble, has become a regional partner of FC Barcelona (Liga BBVA) in Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand and Hong Kong) until 2017, announced the club on 11/05/2015.Ambi Pur and the Catalan club will organise the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 55569
• Published on 06/11/15 at 14:39