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©  D.R.
Serie A: the Italian group Fratelli Beretta extends its partnership with Torino FC in 2015-16

Fratelli Beretta, the Italian food company specialising in charcuterie, has extended its partnership with FC Torino (Serie A TIM) and will be visible on the upper chest area of the shirt for the 2015-16 season, the club announced on 26/09/2014. A historical partner of Torino, Beretta has been a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52502
• Published on 29/09/15 at 15:20
©  D.R.
Raphaël Varane (Real Madrid) becomes an ambassador of American headphones brand JBL

The French international defender Raphaël Varane (Real Madrid CF) has become an ambassador for the American brand JBL, specialising in the manufacture of loudspeakers and headphones, announced Harman International Industries, the owner of the brand, on 26/09/2015. The multi-year partnership was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52392
• Published on 28/09/15 at 16:34
©  D.R.
Under Armour launches its first football clip: “Slay Your Next Giant”

The American kit manufacturer Under Armour has unveiled its first online advert for football with a video featuring the Dutch international Memphis Depay (Manchester United FC), around the slogan “Slay Your Next Giant”, on 22/09/2015. Depay has been the brand’s ambassador since 27/02/2015. The…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 52291
• Published on 28/09/15 at 10:50
©  D.R.
Premier League: Standard Chartered activate partnership with Liverpool FC with "Global Goals" scheme

The British bank Standard Chartered has activated its partnership with Liverpool FC (Premier League) with the "Global Goals" scheme, the worldwide sustainable development conference, of which Standard Chartered is one of the major partners. The conference brought together 193 heads of state to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Authorities, …
• Article # 52263
• Published on 25/09/15 at 16:30
©  D.R.
The Brazilian Neymar (Barcelona) becomes an ambassador for Gillette in Latin America

Neymar Jr, FC Barcelona's Brazilian international (Liga BBVA) has become an ambassador in Latin America for Gillette, the American brand of razors and hygiene products, on 21/09/2015. The Procter & Gamble group brand launched its new campaign, #betterthanyesterday at the presentation of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 52194
• Published on 25/09/15 at 10:00
©  D.R.
Premier League: law firm Peter Lynn & Partners extends partnership with Swansea City in 2015-16

The law firm Peter Lynn & Partners has extended its partnership with Swansea City AFC (Premier League) for the 2015-16 season, the club announced on 23/09/2015. The amount of the contract is estimated at £90,000 (€122,800). Peter Lynn & Partners have obtained the Gower Suite Sponsorship Lounge, a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 52167
• Published on 24/09/15 at 18:30
©  D.R.
Serie A TIM: beer brand Birra Castello partners with Udinese Calcio until 2017-18

The beer brand Birra Castello has become a partner of Udinese Calcio (Serie A TIM) until the end of the 2017-18 season, the club announced on 21/09/2015. The company, based in the province of Udine (Friuli) is entitled to visibility on the LED advertising boards and interview panels at the Stadio…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52143
• Published on 24/09/15 at 16:00
©  D.R.
Liga BBVA: Guarana Energy Drink extends partnership with UD Las Palmas until 2016-17

The beverages brand Guarana Energy Drink, which belongs to the Ahemon group, has extended its partnership with UD Las Palmas (Liga BBVA) until the end of the 2016-17 season, the club announced on 22/09/2015. Ahemon, a company based in the Canary Islands, is involved in the bottling and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52093
• Published on 24/09/15 at 11:10
©  D.R.
Bundesliga: Emirates expected to remain jersey sponsor of the Hamburg SV until 2018-19

The airline Emirates is expected to extend its partnership as the shirt sponsor of Hamburger SV (Bundesliga), announced the German daily newspaper Hamburger Abendblatt on 19/09/2015. The current contract expires in June 2015 and would be renewed for three seasons, until 2018-19. "It is true that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 52046
• Published on 23/09/15 at 17:30
©  stadedefrance
France: CommScope become the IT networks provider of the Stade de France

The American company CommScope have become the IT and telecommunication networks provider of the Stade de France (80,000 seats) in Paris, announced the Stade de France Consortium, on 21/09/2015.Visitors and staff will benefit from broadband connections and interactive services on wifi and IPTV…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Marketing - Communication
• Article # 52027
• Published on 23/09/15 at 16:30