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©  D.R.
Spain: Samsung activates its partnership with LaLiga, promoting its Gear S2 smartwatch

The South Korean electronics manufacturer Samsung has actived its partnership with LaLiga after becoming the official smartwatch provider of the Spanish League for the 2015-16 season, on 17/12/2015. Samsung is promoting its Gear S2 model watch, which includes an application to follow all Liga BBVA…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 58682
• Published on 18/12/15 at 13:25
©  D.R.
Serie A: Toyo Tires launch a global media campaign via its agreement with AC Milan

Toyo Tires, the Japanese tyre manufacturer, has launched a global media campaign through its partnership with AC Milan (Serie A TIM) with the video "Chase in Milan", on 10/12/2015. The video features the club's players Ignazio Abate, Riccardo Montolivo, Mattia De Sciglio and Japanese international…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58657
• Published on 18/12/15 at 10:49
Image rights management: Neymar Jr (FC Barcelona) extends partnership with Doyen Sports Investments

Neymar Jr (FC Barcelona) has extended his image rights management contract with DSI (Doyen Sports Investments), announced the Malta-based company, on 14/12/2015. "We are very pleased to work in the long term with him. Doyen will assume an even greater role in the future to help Neymar to best…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 58560
• Published on 17/12/15 at 15:00
Brazil: the airline Royal Air Morocco becomes a shirt sponsor of Santos FC in 2016

The Moroccan airline company Royal Air Morocco has become a partner of Santos FC (Chevrolet Brasileirão Série A) and will be visible via two logos on the chest of the club shirt for the 2016 season, announced the two parties on 12/12/2015. The contract includes an option to extend for two seasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 58440
• Published on 16/12/15 at 16:30
©  AFC AJax
Eredivisie: Abax (geolocation software) becomes an official supplier of AFC Ajax until 2018-19

Abax, the Norwegian company specialising in vehicle tracking software has becomes an official supplier of AFC Ajax (Eredivisie) until the end of the 2018-19 season, the club announced on 11/12/2015. The company, which also provides a car park management service, has obtained visibility on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58397
• Published on 15/12/15 at 18:26
©  CONCACAF, CONMEBOL
Copa Centenario: IMG and SUM acquire worldwide distribution of the media and marketing rights

The US agencies IMG Worldwide and Soccer United Marketing have acquire the worldwide distribution of the commercial rights to the Copa America Centenario, announced CONMEBOL and CONCACAF on 02/12/2015. The joint bid of IMG and SUM was selected from 12 nominations. The commercial rights of the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 58290
• Published on 15/12/15 at 09:30
©  D.R.
Liga BBVA: Maurice Lacroix, partner of FC Barcelona, gives fans the chance to create their own watch

The Swiss watchmaker Maurice Lacroix has activated its partnership with FC Barcelona (Liga BBVA) by offering fans the chance to create their own watch model, the club announced on 10/12/2015. The operation, launched for Christmas, will end at noon on 20/12/2015. 719 Barça socios have already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58249
• Published on 14/12/15 at 15:58
©  D.R.
UEFA: Turkish Airlines becomes the official airline of Euro 2016

Turkish Airlines has become the ninth global partner of Euro 2016, UEFA announced on 10/12/2015. This is the first partnership between the European body and an airline. Turkish Airlines will develop exclusive offers for participating teams at the tournament. The Turkish company flies to 22 of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 58059
• Published on 11/12/15 at 09:54
©  D.R.
FIFA: Chinese company Alibaba E-Auto (electric cars) partners with the Club World Cup

Alibaba E-Auto, an electric car brand owned by Alibaba Group Holding Limited, a Chinese company specialising in e-commerce, has become a partner of the FIFA Club World Cup for eight years (2015-2022), announced the international federation on 09/12/2015. As a "presenting partner" of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 58032
• Published on 10/12/15 at 15:19
©  D.R.
Premier League: the New South Wales Tourist Board (AUS) becomes a partner of Arsenal FC

The New South Wales Tourist Board (Australia) has become a partner of Arsenal FC (Barclays Premier League) for several seasons, the club announced on 09/12/2015.As part of this agreement, Arsenal will play two friendly matches against Sydney FC and Western Sydney Wanderers at the ANZ Stadium in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58009
• Published on 10/12/15 at 14:04