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©  D.R.
Bundesliga: Hessen Lotto (lottery) extends and expands its partnership with promoted SV Darmstadt 98

Hessen Lotto, the lottery company of the Hessen region of Germany, has extended and expanded its partnership with the promoted SV Darmstadt 98 (Bundesliga in 2015-16) until the end of the 2017-18 season, according to German media on 10/06/2015. The club, based 26 km from Frankfurt, was second in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44301
• Published on 12/06/15 at 12:04
©  D.R.
NBA: Nike to be the official sports equipment supplier to the league (2016-17 to 2025-26) for €889m

The American brand Nike will become the official sports equipment supplier of the NBA for the 2017-18 season through to 2025-26, the NBA announced on 10/06/2015. The contract is estimated at $1bn (€889m) by American media, or $111m (€98.8m) per season.Nike will replace the German sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 44260
• Published on 12/06/15 at 09:38
UEFA: Intersport sets up 800 counters in its stores to distribute Euro 2016 products

The sporting goods retailer Intersport, the official sports shop of Euro 2016, has set up 800 counters in its stores to distribute products for the competition, announced Intersport on 10/06/2015. Intersport will install 400 counters dedicated to Euro 2016 throughout its French network of stores…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 44239
• Published on 11/06/15 at 17:53
©  D.R.
Serie A: Nutrilite (food supplements) extends with AC Milan until June 2016

The food supplements brand Nutrilite has extended its agreement with AC Milan (Serie A TIM) until June 2016, announced the club on 10/06/2015. The partnership began in 2008. The brand, which belongs to the American group Amway, will continue to provide products to Milan's players. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44217
• Published on 11/06/15 at 16:49
©  D.R.
Copa America: adidas is the main kit supplier of the competition with 5 teams out of 12

The German sports equipment brand adidas is the most represented kit supplier (5 out of 12 national teams) of the Copa America 2015, the South American tournament of nations, held in Chile from 11/06 to 04/07/2015. adidas is under contract with Argentina, Colombia, Mexico, Venezuela and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 44212
• Published on 11/06/15 at 14:44
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Italy: mineral water brand Lete becomes a sponsor of the federation until the end of 2018

The mineral water brand Lete has become a premium sponsor of the FIGC until 31/12/2018, announced the Italian federation on 08/06/2015. "The partnership with the national football team will go hand in hand with the international expansion of Lete during the next four years, which is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 44181
• Published on 11/06/15 at 13:44
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Premier League: Intuit Quickbooks (software) becomes the shirt sponsor of Aston Villa until 2016-17

Intuit Quickbooks, an American company specialising in the design of accounting software, has become the shirt sponsor of Aston Villa FC (Barclays Premier League) until 2016-17, announced the club on 09/06/2015. The agreement is valued at £5m (€6.86m) per season, according to the local newspaper…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44189
• Published on 11/06/15 at 12:58
©  D.R.
Bundesliga: Hankook (tyres) extends with Borussia Dortmund until 2016-17

The South Korean tyre manufacturer Hankook has extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, announced German media on 10/06/2015. The partnership, started in 2009, should be worth €1.2m per year for the finalist of the 2014-15 DFB-Pokal. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44126
• Published on 10/06/15 at 19:20
©  D.R.
Wales: Dafabet (online betting & gaming) becomes title sponsor of the championship from 2015-16

Dafabet, the online betting and gaming operator based in the Philippines, has become the title sponsor of the Welsh Premier League from the 2015-16 season, announced the Welsh league on 03/06/2015. Dafabet succeeds Corbett Sports, another online betting and gaming operator, which had been title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 44047
• Published on 10/06/15 at 12:40
©  D.R.
UEFA: Pepsico becomes a partner of the Champions League, Rent-A-Car a partner of the Europa League

Pepsico, through its brands Lay's (snacks), Gatorade (energy drink) and Pepsi Max (beverage), has become a partner of the Champions League, announced the US group on 09/06/2015. The partnership officially begins on 01/07/2015 and will expire at the end of the 2017-18 season.The American car rental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 44018
• Published on 10/06/15 at 11:50