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Bundesliga: Care-Energy (green energy) extends partnership with Hamburger SV until 2017-18

The German green energy company Care-Energy has extended its deal with Hamburger SV (Bundesliga) until the end of the 2017-18 season, announced the club on 01/06/2015. The company, which is based in Hamburg (GER), extended its deal with Hamburger SV on the same day of the second leg of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43214
• Published on 02/06/15 at 11:52
©  D.R.
Liga BBVA: Kelme replaces Errea as kit supplier to Rayo Vallecano (2015-16 to 2017-18)

The Spanish sports equipment manufacturer Kelme has replaced the Italian company Errea as the kit supplier to Rayo Vallecano (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the brand on 01/06/2015. The new shirts of the Madrid-based club will be presented in July 2015. Rayo Vallecano…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 43198
• Published on 02/06/15 at 11:15
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England: Emirates (airline) acquires the naming rights to the FA Cup from 2015-16 to 2017-18

The airline Emirates has acquired the naming rights to the FA Cup for three seasons, from 2015-16 to 2017-18, announced the Football Association on 30/05/2015. The competition is now officially called "The Emirates FA Cup". The contract is estimated at £30m (€41.7m), or £10m (€13.9m) per season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 43199
• Published on 02/06/15 at 10:16
©  D.R.
Brazil: Caixa (bank) will be the shirt sponsor of Vasco da Gama in 2015

The Brazilian bank Caixa Economica Federal will be the shirt sponsor of Vasco da Gama (Brazilian Serie A) in 2015, the club announced on 26/05/2015. The contract is estimated at 15 million reais (€4.3m) for seven months, until the end of the season 2015. The Rio de Janeiro-based club is back in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42934
• Published on 01/06/15 at 17:36
©  D.R.
Liga BBVA: Estrella Galicia (beer) extends with Celta de Vigo and Deportivo La Coruña until 2015-16

The beer brand Estrella Galicia has extended its partnerships with Celta de Vigo (Liga BBVA) and RCD Deportivo La Coruña (Liga BBVA) for the 2015-16 season, on 25/05/2015. The brand, which comes from Galicia (northwest Spain), will be present on the shirts of these two Galicia region clubs: on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43111
• Published on 01/06/15 at 15:49
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Liga BBVA: UN Women visible on the back of shirt of Valencia CF in the European Cups until 2018-19

UN Women, the UN organisation dedicated to gender equality and the empowerment of women, will be visible on the back of the shirt of Valencia CF (Liga BBVA) in European competitions for four seasons (2015-16 to 2018-19), announced the two parties at the headquarters of the UN in New York (USA) on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 42933
• Published on 01/06/15 at 11:53
©  D.R.
Ligue 1: Alain Afflelou (optician) extends partnership with AS Monaco until 2015-16

The optician and eyeware brand Alain Afflelou extended its partnership with AS Monaco (Ligue 1) for the 2015-16 season, announced the club on 29/05/2015. Alain Afflelou had already been a partner of AS Monaco between 1986 and 1988, and became a partner of the club again in 2014-15. The eyeware…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43062
• Published on 01/06/15 at 10:14
©  D.R.
The Portuguese Cristiano Ronaldo (Real Madrid) becomes an ambassador of PokerStars (online poker)

The Portuguese international Cristiano Ronaldo (Real Madrid CF) became an ambassador of the online poker platform Pokerstars, 27/05/2015. Ronaldo will participate in the marketing campaigns of the brand and participate in events and online poker tournaments. "One event planned for later this year…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting
• Article # 42967
• Published on 29/05/15 at 17:07
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MP & Silva: William Mao appointed vice-president for digital operations for the Americas

The American William Mao was appointed vice president for digital operations for the Americas, announced the marketing and media rights agency MP & Silva on 28/05/2015. His role will be to support the "strategic expansion around opportunities in sport on VOD, IPTV, OTT, live streaming, video clips…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 43000
• Published on 29/05/15 at 14:00
©  D.R.
Bundesliga: Bitburger (beer) extends partnership with Borussia Mönchengladbach until 2022

The German beer brand Bitburger has extended its partnership with Borussia Mönchengladbach (Bundesliga) until June 2022, announced the club on 28/05/2015. The two parties have been partners since the 2011-12 season.Bitburger will continue its exclusive beer distribution at Borussia Park (59,700…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42958
• Published on 29/05/15 at 11:30