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©  D.R.
Serie A: Citroën activates its partnership with AS Roma with a C4 Cactus in the club's colours

The French automobile manufacturer Citroën has activated its partnership with AS Roma (Serie A TIM) by unveiling a C4 Cactus in the club's colours on 16/04/2015. Citroën replaced the German brand Volkswagen as the automobile partner of AS Roma in September 2014. The agreement is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39639
• Published on 20/04/15 at 12:15
©  Supponor
"Giving clubs and brands new sponsorship entry points around the world" (Charlie Marshall, Supponor)

"There are a variety of different models in using DBRLive for generating income for clubs. Supponor can help clubs and brands create new entry points around the world," stated Charlie Marshall, the chief product, strategy and marketing officer of Supponor, a media and technology company that can…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 38851
• Published on 20/04/15 at 10:59
©  D.R.
USA: Liberty Mutual (insurance) becomes a partner of the American Federation until 2018

The American insurance company Liberty Mutual will partner with the USSF through the 2018 World Cup in Russia, announced the Federation on 15/04/2015. Liberty Mutual will replace the insurance company Allstate, which was linked to the federation from 2011 to 2014. The partnership includes…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39577
• Published on 20/04/15 at 10:15
©  D.R.
Copa America 2015: Chinese company K8.com (betting operator) becomes a partner of the competition

The betting operator K8.com, which is based in Macau, has become a partner of the Copa America 2015 (in Chile, from 11/06 to 04/07/2015), announced the company on 14/04/2015. K8.com will be the exclusive partner of the competition for betting and online games. The company may use the trademark and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39559
• Published on 20/04/15 at 09:22
©  D.R.
La Liga: Volkswagen extends deal with Atlético Madrid for the 2015-16 season

The German automobile manufacturer Volkswagen is to extend its partnership with Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 16/04/2015. The two parties have been under contract since 2011. An event was held at the club's training centre to present the new…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 39572
• Published on 17/04/15 at 15:57
©  D.R.
Eredivisie: XXImo (credit solutions) breaks shirt sponsorship deal with FC Twente

XXimo, a company which specialises in business travel credit card solutions, has broken its shirt sponsorship deal with FC Twente (Eredivisie, the Netherlands) announced the club on 16/04/2015. The contract was scheduled to run until the end of the 2015-16 season.The Dutch company had been present…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39571
• Published on 17/04/15 at 15:34
©  D.R.
Serie A: Audi remains automobile partner of AC Milan at least until the end of the 2016-17 season

The German automobile manufacturer Audi, a subsidiary of the Volkswagen group, extended its partnership with AC Milan (Serie A TIM), the club announced on 16/04/2015. The two parties have been linked since 2007. The extension covers at least the 2015-16 and 2016-17 seasons.Audi retains advertising…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 39546
• Published on 17/04/15 at 12:43
©  ALFREDO GUTIERREZ
Colombia: Spanish mobile operator Movistar extends its partnership with the Federation until 2018

The mobile phone operator Movistar Spain has extended its partnership with the FCF (Colombian Football Federation) for the 2015 to 2018 period, announced the federation on 14/04/2015. Movistar Colombia has sponsored the Colombian national teams since 2011. The brand, which belong to the Telefonica…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 39475
• Published on 17/04/15 at 09:22
©  D.R.
Brazil: The Panamanian company Copa Airlines becomes a partner of São Paulo FC for 2015

The Panamanian airline Copa Airlines has become a partner of São Paulo FC (Brazilian Serie A) for the 2015 season, the announced club on 15/04/2015. The contract is estimated at 4m reis, (€1.2m) for the 2015 season. The Copa Airlines logo was visible in the centre of the shirt of the "tricolores…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 39464
• Published on 16/04/15 at 18:29
©  D.R.
United Kingdom: McDonald's will provide more than 72,000 kits to 6,200 grassroots clubs in 2015

McDonald's, the American fast food group, has renewed its partnership with the four home nation football associations of the United Kingdom (England, Northern Ireland, Scotland, and Wales) until 2018. In collaboration with the sporting goods manufacturers Nike and adidas, it will provide 6,200…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 39426
• Published on 16/04/15 at 15:56