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©  D.R.
The Brazilian Neymar (Barcelona) becomes an ambassador for PokerStars (online poker)

The Brazilian international Neymar Jr (FC Barcelona) became an ambassador for PokerStars, the online poker platform, on 07/05/2015. Neymar will participate in the first stage of the "European Poker Tour" tournament in Barcelona (ESP), from 19 to 30/08/2015, of which PokerStars is the main partner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 41381
• Published on 11/05/15 at 16:06
Marketing and media rights: Lagardère Unlimited acquires the German agency UFA Sports

The French marketing and media rights agency Lagardère Unlimited acquired its German counterpart UFA Sports on 07/05/2015. The agency was acquired from the Luxembourg media organisation RTL Group. The amount of the acquisition was not disclosed.Lagardère Unlimited hopes to "reinforce its football…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 41375
• Published on 11/05/15 at 15:27
Under Armour: €720m in turnover in Q1 2015, 25% increase on Q1 2014

The American sporting goods company Under Armour reported a turnover of $805m (€720m on 11/05/2015) for the first quarter of 2015, an increase of 25.6% compared to the first quarter of 2014 ($641m/€570m), announced the sporting goods manufacturer on 21/04/2015.Sales in North America accounted for…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 41357
• Published on 11/05/15 at 13:23
Puma: €24.8m in net profit and €821.4m turnover in Q1 2015

The sporting goods company Puma recorded a net profit of €24.8m in the first quarter of 2015, down 30.3% from the first quarter of 2014 (€35.6m), announced the company on 06/05/2015. Puma's turnover was €821.4m, an increase of 13.2% compared to the first quarter of 2014 (€725.7m). The operating…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41301
• Published on 11/05/15 at 10:32
adidas: €237m net profit in the Q1 2015 and €1.14bn in revenue in Europe

The German group adidas reported a net profit of €237m in the first quarter of 2015, up 13% compared to the first quarter of 2014 (€209m), announced the sporting goods manufacturer on 05/05/2015. Sales of the adidas brand increased by 11%, while that of the Reebok brand, which is owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 41283
• Published on 11/05/15 at 09:22
©  D.R.
La Liga: Malaga negotiating with a Chinese company to replace UNESCO on their shirt

Malaga CF (Liga BBVA) is negotiating with a Chinese company to replace UNESCO as their shirt partner, announced Vicente Casado, the general director of the club, to the Andalusian newspaper Sur, on 30/04/2015. The UNESCO logo has been present on the centre of the shirt of the "Boquerones" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41236
• Published on 07/05/15 at 17:25
©  D.R.
Serie A: Etihad Airways could become the shirt sponsor of AS Roma from 2015-16

The UAE airline Etihad Airways could become the shirt sponsor of AS Roma (Serie A TIM) from the 2015-16 season, according to the Italian newspaper Corriere dello Sport on 06/05/2015. The club, which has not had a shirt sponsor since the start of the 2013-14 season, are reportedly hoping for a deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 41224
• Published on 07/05/15 at 13:43
©  prozone
Sports Data: US company STATS acquires Franco-British company Prozone-Amisco

The American company STATS LLC, specialising in sports data, acquired the British company Prozone, which specialises in sports performance analysis software, on 05/05/2015. Prozone, founded in 1995 in Leeds (ENG), merged with its French counterpart Amisco in 2011. The Prozone-Amisco group supplies…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 41199
• Published on 07/05/15 at 11:19
©  D.R.
Ligue 1: Paris Saint-Germain launch on the Spotify music platform Magic Sound

Paris Saint-Germain (Ligue 1) and Spotify, the music streaming platform, launched the "Magic Sound" platform now available on a tab on the Facebook page of the Paris club, allowing fans to listen to the music playlists of players, on 05/05/2015. The Spotify playlist of one of the club's players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 41110
• Published on 07/05/15 at 10:35
©  D.R.
Poland: adidas remains equipment supplier of the Ekstraklasa until 2016-17

The German equipment manufacturer adidas and Ekstraklasa SA, the company that manages the Polish professional football league, renewed their partnership until the end of the 2016-17 season, announced Ekstraklasa SA on 04/05/2015. The two sides have been linked since the beginning of the 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 41187
• Published on 07/05/15 at 09:25