Eredivisie: Philips will end shirt sponsorship of PSV Eindhoven at the end of the 2015-16 season

Philips, a Dutch technology company active in public lighting and healthcare products, announced that it will cease to be the shirt sponsor of PSV Eindhoven (Eredivisie) at the end of the 2015-16 season on 22/04/2015. PSV (Philips Sport Vereniging) was established by the Philips group in August…

Bundesliga: the German automaker Audi will extend partnership with Hertha Berlin

The German automobile manufacturer Audi will extend its partnership with Hertha BSC Berlin (Bundesliga), according to several German media outlets on 21/04/2015. The brand, which belongs to the Volkswagen group, has been a partner of the Berlin club since the 2006-07 season. The extension will…

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Premier League: Standard Chartered will continue as the shirt sponsor of Liverpool until 2018-19

The British bank Standard Chartered will continue as the shirt sponsor of Liverpool FC (Barclays Premier League) until the end of the 2018-19 season, announced the club on 21/04/2015. Standard Chartered has been under contract with the club since 2010. The contract was due to expire at the end of…

Bundesliga: Fraport (airport operator) extends with Eintracht Frankfurt until 2018-19

Fraport, the German airport operator, extended its partnership with Eintracht Frankfurt (Bundesliga) until the end of the 2018-19 season, the club announced on 21/04/2015. The agreement was concluded by Sportfive Germany, the marketing agency of the club. Fraport has been linked with Eintracht…

Spain: Kingdomway (dietary products) becomes a partner of the Liga BBVA and Liga Adelante in China

Kingdomway, the Chinese dietary products group, has partnered with the Spanish LFP as well as becoming a partner of the Liga BBVA and Liga Adelante, announced the league on 20/04/2015. The dietary products brand Jolo Heart will use the image of the Spanish league for its communication campaigns in…

Serie A: Fiat display the Expo Milano 2015 logo on the shirt of Juventus for three games

The automotive group Fiat, which is a shareholder of Juventus (Serie A TIM) via the Exor S.p.A. holding company, and is the club's shirt sponsor via its Jeep brand, will display the Expo Milano 2015 logo on the shirt of the team for three games, announced the company on 17/04/2015. FCA (Fiat…

Anne Zhao appointed as managing director of Infront China

Anne Zhao is the new managing director of Infront China, announced Infront Sports & Media, the Swiss agency for media and marketing rights, on 20/04/2015. She has held this position on an interim basis since the departure of Winston Zheng on 26/09/2014. Anne Zhao has worked at Infront China since…

Olympics: Mitsui Fudosan (real estate) becomes 13^th Gold Partner of Tokyo 2020

The real estate group Mitsui Fudosan has become the 13^th Gold Partner of the 2020 Olympic and Paralympic Games in Tokyo, announced the organising committee on 20/04/2015. Mitsui Fudosan is now the exclusive partner in the "real estate development" category. "As a Tokyo 2020 partner in city…

La Liga: The video game PES 2015 displayed on the socks of 14 out of clubs 20

The video game PES 2015, released by the Japanese company Konami, has been displayed on the socks of 14 clubs in La Liga since Matchday 31, which was played on 11 and 12/04/2015. In the Liga Adelante, 12 clubs also displayed the PES 2015 logo. The British company Sockatyes has become a partner of…