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©  D.R.
New Balance becomes the new kit supplier of Costa Rica until 2022

The American sports equipment brand New Balance has become the kit supplier of Costa Rica for eight years (2015-2022), announced the FCF (Costa Rican Football Federation), on 07/04/2015. New Balance replaces the Italian brand Lotto Sport, who had been under contract with the Costa Rican Federation…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 38683
• Published on 08/04/15 at 13:20
Indonesia: The Qatari bank QNB to be the title sponsor of the Indonesian league until 2017

The Qatari bank QNB (Qatar National Bank) has become the title sponsor of the ISL (Indonesia Super League) from the 2015 season until the end of the 2017 edition of the championship, announced the company on 03/04/2015. The competition will henceforth be known as the QNB League. The championship…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 38662
• Published on 08/04/15 at 10:50
©  D.R.
Olympics: Japanese company Asics becomes the official sporting goods supplier to Tokyo 2022

The Japanese sports goods manufacturer Asics has become the 10th Gold Partner of the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 06/04/2015. Asics will provide uniforms for the Japanese Olympic and Paralympic delegations and uniforms for the volunteers of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 38572
• Published on 07/04/15 at 15:14
©  OM
Ligue 1: Intersport extends with Olympique Marseille for the season 2015-16

The sporting goods retailer Intersport has extended its partnership with Olympique de Marseille (Ligue 1) for the 2015-16 season, the club announced on 03/04/2015. Intersport has supported Marseille since the 2010-11 season and has appeared as one of the club's shirt sponsors from 2012-13…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38505
• Published on 07/04/15 at 10:44
©  D.R.
La Liga: Japanese company Nichiban (adhesives) becomes a partner of FC Barcelona in Asia

The Japanese company Nichiban, which specialises in adhesive technologies for paper products, has become a regional partner of FC Barcelona (Liga BBVA) for Asia, announced the club on 02/04/2015. The company, founded in 1918, will target three countries for its actions with Barcelona: Japan, South…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38464
• Published on 03/04/15 at 16:19
©  D.R.
Bundesliga: R+V Versicherung (insurance) will partner with Schalke 04 in 2015-16 to 2018-19

R+V Versicherung (insurance) will become a partner of FC Schalke 04 (Bundesliga) until 2018-19, the club announced on 02/04/2015. This agreement is the first partnership for R+V Versicherung in football. The annual amount is estimated at €2m. The agreement included sponsoring the training centre…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 38444
• Published on 03/04/15 at 12:57
©  D.R.
Euro 2016: SNCF becomes the 4th National partner after FDJ, Proman and Crédit Agricole

SNCF (Société Nationale des Chemins de Fer français, the French State Railway Company) became the fourth National Partner of Euro 2016 (in France from 10/06 to 10/07/2016) announced the EURO 2016 SAS on 02/04/2015. The agreement includes the transportation of passengers and goods. The contract is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Authorities, …
• Article # 38387
• Published on 03/04/15 at 10:20
The US sports equipment brand New Balance presents its first football advertising spot

New Balance, the American sports equipment manufacturer, presented its first football advertising spot built around the performance of athletes and featuring its football brand ambassadors on 22/03/2015. The campaign emphasises the need for regular training, "every season", "every week", "every…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 38307
• Published on 02/04/15 at 14:19
©  Hawk-Eye Innovations
Goal-line technology: Hawk-Eye will be the provider for the 2015 Women's World Cup

The British company Hawk-Eye will be the official supplier of goal-line technology for the 2015 Women's World Cup (Canada, from 06/06 to 05/07/2015), FIFA announced on 31/03/2015. The 2015 edition of the Women's World Cup will be the first in which the technology will be used, the function of…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Authorities, Legal
• Article # 38260
• Published on 02/04/15 at 11:48
©  D.R.
England: AudienceView (e-commerce) renews its partnership with the FA and Wembley until 2018

AudienceView, the Canadian e-commerce software business, has renewed its partnership with the FA and Wembley Stadium (90,000 seats) until 2018, announced the company on 24/03/2015. AudienceView will continue to manage ticketing operations for events at Wembley, which belongs to the English…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 38214
• Published on 01/04/15 at 18:35