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©  adidas
adidas: Company launches the global campaign "Take it"

The German equipment manufacturer adidas unveiled its new global campaign with the launch of the video clip "Take it" on 13/02/2015. The series of films entitled "Sport15" also includes the 30-second clip "Takers", which can be seen on television and on the Internet from 13/02/2015. Meanwhile…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 34121
• Published on 17/02/15 at 15:07
©  D.R.
Grand Stade de Lyon: OL seek to sell naming rights to training centre as well as stadium

"We are seeking to sell the naming rights to our training centre which will bear the name of a big brand that we think we have found. And the Stadium, which should become the Arena, will be named after a large international or French brand" said Jean-Michel Aulas, president of Olympique Lyonnais…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 34123
• Published on 17/02/15 at 10:38
©  D.R.
Premier League: adidas will return as kit supplier to Southampton FC in 2015-16

The German brand adidas will return as kit supplier to Southampton FC (Barclays Premier League) in 2015-16, the club announced on 14/02/2015. The partnership is estimated to be for £5m (€6.7m) in 2015-16. The club has no official kit supplier in 2014-15. They announced they would end their deal…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 34156
• Published on 16/02/15 at 12:51
©  D.R.
Bundesliga: Commerzbank extends its naming rights to the stadium in Frankfurt until 2020

The German bank Commerzbank has extended its contract for the naming rights to the stadium in Frankfurt (capacity 51,500) until 2020, the company announced on 11/02/2015. The naming contract, that was due to expire in July 2015, has been extended for five seasons. The annual amount paid will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34124
• Published on 16/02/15 at 09:33
©  D.R.
Portugal: the Chinese group Huawei becomes Benfica's technology partner until 2017-18

Huawei, the Chinese information technology and communication group, has become the technological partner to SL Benfica (POR, Liga NOS) until 2017-18, in order to develop fan experience and innovations within the Lisbon club announced the two parties, the 02/10/2015. Huawei will develop its "Agile…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums
• Article # 33922
• Published on 13/02/15 at 16:59
Twitter: a turnover of €1.24bn in 2014, but a net loss of €510.8m

The social network Twitter achieved a 2014 turnover of €1.24bn, an increase of 111% compared to 2013, according to a report released by the company on 05/02/2015. This strong increase in revenues is mainly due to higher advertising revenues, which reached €1.1bn in 2014, an increase of 109.6…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance
• Article # 33918
• Published on 13/02/15 at 16:30
©  D.R.
Premier League: Nivea Men becomes a partner of Liverpool FC for several seasons

Nivea Men, the body-care products brand which is owned by the German group Beiersdorf has become an official partner of Liverpool FC (Barclays Premier League) announced the club on 12/02/2015. The contract covers, at a minimum, the period up to the end of the 2016-17 season. To launch the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 34050
• Published on 13/02/15 at 16:15
©  FCB
Liga BBVA: Maurice Lacroix, a partner of FC Barcelona, shows the time at the Camp Nou

The Swiss watchmaker Maurice Lacroix, who have been partners of FC Barcelona (Liga BBVA) since March 2014, have displayed the time with a clock measuring 4m in diametre on giant screens at the Camp Nou (95,000 seats) since January 2015. The company Maurice Lacroix are committed to pay an estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33920
• Published on 12/02/15 at 17:26
©  DC
TPO: The Spanish and Portuguese Leagues denounce FIFA’s ban to the European Commission

"The Liga de Fútbol Profesional (LFP, the Spanish league) and the Liga Portuguesa de Futebol Profissional (LPFP, the Portuguese league) have contacted the European Commission of the Directorate General for Competition to denounce the resolution adopted by FIFA in December to prohibit third party…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Legal, …
• Article # 33649
• Published on 11/02/15 at 14:40
©  D.R.
China's Dalian Wanda Group acquires Infront Sports & Media for €1.05bn

Dalian Wanda Group, a Chinese conglomerate which specialises in entertainment, hotel development and management and commercial real estate, acquired the Swiss sports marketing & media rights agency Infront Sports & Media, for $1.2bn (€1.05bn) announced the group on 10/02/2015. "By acquiring…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 33642
• Published on 11/02/15 at 11:09