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©  FC Barcelona
Liga BBVA: Brazilian brand Tenys Pé Baruel becomes official deodorant of FC Barcelona in 2015

Tenys Pé Baruel, a Brazilian brand of deodorants specialising in foot hygiene, has become a regional partner of FC Barcelona (Liga BBVA) for the full 2015 year, the club announced on 26/01/2015. The partnership was finalised with NR Sports, the agency which has managed the image of Neymar (FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32346
• Published on 27/01/15 at 15:33
Ligue 1: mineral water Orezza now official partner of SC Bastia until the end of the 2014-15 season

Orezza, a Corsican brand of mineral water, became an official partner of SC Bastia (Ligue 1) until the end of the 2014-15 season, the club announced on 23/01/2015. The partnership was finalised via the sports marketing agency Sport & Co, the advisor of the club Bastia. Water bottles of the brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32319
• Published on 27/01/15 at 12:30
©  Manchester United
Premier League: in Manchester, United sell 19 times more shirts than City (Sports Direct)

Manchester United FC (Barclays Premier League) sell 19 times more shirts than Manchester City FC (Premier League) in Sports Direct outlets in Manchester (ENG), announced Sports Direct on 22/01/2015. Therefore, in Manchester, United totals 94.5% of the market share.Manchester United sell the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32312
• Published on 27/01/15 at 12:01
©  Werder.de
Bundesliga: AB InBev group puts forward local beer Haake Beck to partner Werder Bremen

The AB InBev brewing group has decided to put forward the local beer Haake Beck to its partner SV Werder Bremen (Bundesliga) for the second part of the 2014-15 season, announced the club on 26/01/2015. AB InBev Germany, whose headquarters are in Bremen, has displayed the Beck brand for several…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32239
• Published on 26/01/15 at 18:25
©  D.R.
2020 Olympics: Japan's NTT (telecom) became the first partner of the Tokyo Olympics

The Japanese telecom group NTT (Nippon Telegraph and Telephone Corporation) became the first "gold partner" of the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 26/01/2015.NTT has the rights to use the names and symbols of the Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32242
• Published on 26/01/15 at 17:30
©  Photograph: Tolga Bozoglu/EPA EPA
Johnson & Johnson, Castrol and Continental end their partnerships with FIFA

Johnson & Johnson (pharmaceutical company), Castrol (automotive lubricants) and Continental (tyres) are no longer partners of FIFA (Fédération Internationale de Football Association), as of January 2015.The three companies were official sponsors of the 2014 World Cup. They cite strategic reasons…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Finance, …
• Article # 32211
• Published on 26/01/15 at 17:01
©  D.R.
Australia: Manchester City sponsor FXPRIMUS (trading), forms partnership with Melbourne City FC

The British broker FXPRIMUS, which specialises in forex (foreign exchange market), has formed a partnership with the Melbourne City FC (Hyundai A-League, Australian first division), announced the club on 22/1/2015. The company is also tied to Manchester City FC (Barclays Premier League) until the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32202
• Published on 26/01/15 at 15:45
©  DFB
Germany: federation continues with Infront for the "complete marketing" of the DFB Cup

The DFB (Deutscher Fußball-Bund, the German Football Association) extended its agreement with the marketing and media rights agency Infront Sports & Media as "partner for the complete marketing of the DFB Pokal (German Cup) rights," announced the Swiss agency, on 23/01/2015."The intention is to…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Rights Acquisitions, Authorities
• Article # 32203
• Published on 26/01/15 at 14:45
©  Palmeiras
Brazil: Crefisa (credit card) to be shirt sponsor of Palmeiras in 2015 and 2016

Crefisa, a Brazilian credit card company, has become the shirt sponsor of Palmeiras (Brazilian Serie A) for the 2015 and 2016 seasons, announced the Sao Paulo club on 22/01/2015. The brand's logo will also appear on the back of the shirt.The annual amount of the contract is estimated at 23 million…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32116
• Published on 23/01/15 at 16:10
©  SC Paderborn
Bundesliga: Kfzteile24 (auto parts) extends shirt sponsorship with SC Paderborn until 2016-17

Kfzteile24, a German auto parts company, extended its contract with SC Paderborn 07 (Bundesliga) until the end of the 2016-17 season, the club announced on 23/01/2015. The contract was finalised in collaboration with the Infront Sports, Media, & Marketing agency, charged with promoting the club in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32102
• Published on 23/01/15 at 14:36