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©  UEFA
UEFA: "UEFA Champions League Experience" concept store will open in Abu Dhabi in May 2015

UEFA (Union of European Football Associations) signed a license agreement with the UAE Marka retailer to open several "UEFA Champions League Experience" concept stores in the Middle East, announced the organisation, on 25/01/2015 . The first concept store will be opened in May 2015 at the Yas…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 32615
• Published on 29/01/15 at 16:15
©  FC Zenit
Russia: Alpari Group (trading) extends its partnership with FC Zenit St. Petersburg for 2015

The British financial trading company the Alpari Group extended its partnership with FC Zenit St. Petersburg (SOGAZ Russian Premier League) for 2015, the club announced on 28/01/2015. The partnership has been in place since February 2014. The Alpari Group maintains a presence on the advertising…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32582
• Published on 29/01/15 at 13:59
©  Real Madrid
Real Madrid: the Santiago Bernabéu should be renamed "Abu Dhabi Bernabéu" (AS)

The stadium of Real Madrid CF (Liga BBVA) is likely be renamed the "Abu Dhabi Bernabéu", announced the Spanish daily AS on 28/01/2015. The name change is the result of the partnership between IPIC (International Petroleum Investment Company), an Emriati investment fund that is 100% owned by the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 32527
• Published on 29/01/15 at 10:29
©  Marc Audrit Western Union
"Each match of the Europa League is visibility time for the Western Union brand" (Mark Audrit, VP)

"A competition (like the Europa League), it's long, it's a soap opera that lasts nine months of the year, which is an advantage for brand communication. In addition, a European competition is much more open and universal a national competition or a club. This is an argument to which Western Union…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 30042
• Published on 28/01/15 at 17:40
2015 Copa America: airlines TAM and LAN become the official carriers

The airline companies TAM and LAN, which both belong to the Chilean Latam Airlines Group, have become the official carriers of the 2015 Copa America, to be held in Chile from 11/06 to 04/07/2015, announced CONMEBOL (the South American football federation) on 26/01/2015.The two companies will share…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 32464
• Published on 28/01/15 at 16:30
©  D.R.
FC Barcelona and Qatar Airways: "political aspects which were not there (in 2010)" (J. Bartomeu)

"We must be sensitive about what is happening and make the best decision for Barcelona. IMG are studying it and working with us. We will see when it happens in October 2015," stated Josep Bartomeu, president of FC Barcelona (Liga BBVA), about the shirt sponsorship with Qatar Airways to the Catalan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32452
• Published on 28/01/15 at 14:37
©  D.R.
Olympics: the Japanese beer brand Asahi becomes a partner of Tokyo 2020

The Japanese beer brand Asahi became a Gold Partner for the Olympic and Paralympic Games in Tokyo in 2020, announced the organising committee on 27/01/2015. Asahi Breweries gets "Beer & Wine" partner status. Asahi has rights to use the names and symbols of the Olympic and Paralympic Games…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 32433
• Published on 28/01/15 at 12:30
©  D.R.
Premier League: Centerplate extends its hospitality partnership with Sunderland AFC

Centerplate has extended its deal as the official hospitality provider to Sunderland AFC (Barclays Premier League) at the Stadium of Light (capacity 48,353) for "several seasons", announced the club on 26/01/2015. The company has been tied to the club since 1997. Centerplate has promised to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums
• Article # 32426
• Published on 28/01/15 at 12:10
©  Palmeiras
Brazil: Prevent Senior (insurance) will be the shirt breast sponsor of Palmeiras in 2015

The Brazilian insurance company Prevent Senior has become a partner of Palmeiras (Brazilian Serie A) and will appear on the breast spaces of the shirt of the club based in Sao Paulo during the 2015 season, announced the club on 26/01/2015. The amount paid by Prevent Senior is estimated at five…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32383
• Published on 27/01/15 at 18:37
©  Manchester United
Premier League: Swissquote (online banking) becomes a global partner of Manchester United

Swissquote, a Swiss online bank, has become a partner of Manchester United FC (Barclays Premier League), announced the club on 26/01/2015. The duration of the multi-year contract was not specified. Swissquote will acquire global partner status, the top level in the club's sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 32343
• Published on 27/01/15 at 16:35