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©  D.R.
Rugby: Toshiba (electronics) is to be a partner of the 2015 World Cup

The Japanese electronics company Toshiba has extended its partnership with World Rugby (International Federation) on the 2015 Rugby World Cup in England (from 18/09 to 31/10/2015), announced the body on 09/02/2015. The Japanese group was previously a partner of the competition in 2007 and 2011…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 33644
• Published on 11/02/15 at 10:05
©  D.R.
Portugal: NOS (Internet, TV & telecom) becomes title sponsor of championship with immediate effect

NOS, the Portuguese satellite pay-TV operator, Internet service provider and mobile service, has become the title sponsor of the Portuguese first division, which will henceforth be known as the "Liga NOS", announced the LPFP (the Portuguese league) on 05/02/2015. The agreement comes into effect…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 33640
• Published on 10/02/15 at 15:30
©  D.R.
Liga BBVA: "It is possible that our name is added to Camp Nou" (A. Al-Baker, Qatar Airways)

"Everything is a possibility for our company, we’re open to surprises and one of these could be connected to the name of Camp Nou. Qatar Airways and Barcelona have the same values. It is possible that our name is added to Camp Nou" said Akbar Al Baker, executive director of Qatar Airways, on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 33443
• Published on 09/02/15 at 15:45
©  D.R.
Scotland: New Balance could replace Nike as the kit supplier to Celtic FC from 2015-16

The American sportswear company New Balance could replace Nike as the kit supplier to Celtic FC (Scottish Premiership) from the 2015-16 season, stated British media outlets on 05/02/2015. Nike extended its contract with the Glasgow club for a sum of €6.5m in summer 2010. The partnership will end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 33436
• Published on 09/02/15 at 11:00
©  D.R.
Premier League: Emtel becomes Manchester United telecommunications partner in Mauritius

Private mobile operator Emtel has become the telecommunications partner of Manchester United FC (Barclays Premier League) in Mauritius, announced the club on 05/02/2015. A mobile application dedicated to the partnership between Emtel and Manchester United will be launched in the coming months. It…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33441
• Published on 06/02/15 at 19:09
©  D.R.
Orange-Deutsche Telekom reach an agreement with BT to sell all their shares in EE for €16.7bn

The German telecom group Deutsche Telekom and the French telecom group Orange announced an agreement with their British counterpart, the BT Group, to sell all of their shares in the British operator EE (Everything Everywhere), of which they were joint shareholders, for £12.5bn (€16.7bn), on…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Legal
• Article # 33347
• Published on 06/02/15 at 18:13
©  WHUFC
Premier League: Betway (online betting) replaces Alpari as the shirt sponsor of West Ham

The British betting company Betway has replaced Alpari (trading) as the shirt sponsor of West Ham United (Barclays Premier League), announced the club on 06/02/2015. The agreement, which takes effect immediately, covers the 2015-16 and 2016-17 seasons, the latter being the year that the club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 33408
• Published on 06/02/15 at 17:52
©  D.R.
Ligue 1: Viagogo becomes international ticketing partner of Olympique Lyonnais

Viagogo, an online ticket marketplace, has become a partner of Olympique Lyonnais (Ligue 1) in order to sell its tickets internationally, the club announced on 02/02/2015. The multi-year agreement covers both the Gerland Stadium (40,500 seats) and the Grand Stade (58,000 seats), which is expected…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 33229
• Published on 06/02/15 at 10:00
©  Thomas Faehnrich
Bundesliga: Deutsche Post becomes partner of FC Cologne until 2016-17

The German postal service Deutsche Post has become a partner of FC Cologne (Bundesliga) until the end of the 2016-17 season, the club announced on 03/02/2015. The contract is estimated at €500,000 per year or €1.25m in total. Deutsche Post will be present on the LED advertising boards at the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 33224
• Published on 05/02/15 at 15:14
New Balance enters football, replacing Warrior at Liverpool, Stoke City, Sevilla & Porto in 2015-16

The American sportswear company New Balance is entering European football and will formally anounce that it is replacing its brand Warrior Sports as the kit supplier to Liverpool FC, Stoke City FC (Barclays Premier League), FC Sevilla (Liga BBVA) and FC Porto (Liga Sagres) from the 2015-16 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 33226
• Published on 05/02/15 at 12:22