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©  D.R.
England: Budweiser becomes the official beer of the FA Cup from 2015-16 to 2017-18

The American beer brand Budweiser has become the official beer of the FA Cup for three seasons (2015-16 to 2017-18), announced the FA (English Football Association) on 05/03/2015. The brand, which belongs to the Belgian-Brazilian group AB InBev had previously ended its partnership with the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 35981
• Published on 09/03/15 at 11:51
©  D.R.
MLS: Red Bull (AUT) and Etihad (UAE) only foreign shirt sponsors of the franchises in 2015

The Austrian energy drink brand Red Bull and the Emirati airline Etihad Airways are the only foreign advertisers visible on the shirts of MLS (Major League Soccer, USA-CAN) franchises for the 2015 season, which began over the weekend of 06/03/2015 to 08/03/2015.Two franchises have no shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35977
• Published on 09/03/15 at 11:17
©  D.R.
Ligue 1: the airline Tunisair becomes the official supplier of Stade de Reims

The airline Tunisair has become the official supplier of Stade de Reims (Ligue 1) until June 2015, the club announced on 06/03/2015. Tunisair will be visible on the back of Reims' shorts and on the advertising boards at the Auguste Delaune stadium (21,600 seats). The company also intends to make…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35923
• Published on 06/03/15 at 17:00
©  D.R.
Welshman Gareth Bale (Real Madrid CF) becomes an ambassador for Sony Mobile

Gareth Bale, the Welsh midfielder who plays for Real Madrid CF (Liga BBVA) has become an ambassador for Sony Mobile, announced the telecom brand on 05/03/2015. The player's image will be used in the Sony Xperia Z3 smartphone advertising campaign. Gareth Bale, who is under contract with Real Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 35903
• Published on 06/03/15 at 16:30
Belgium: Kappa to replace Joma as the kit supplier of Standard Liege in 2015-16

The Italian brand Kappa will Joma as the kit supplier to Standard Liege (Jupiler Pro League, Belgian first division) from the 2015-16 season, the club announced on 04/03/2015. The Spanish brand Joma began its partnership with the "Rouches" in 2010-11. The contract with Kappa will run until the end…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Essentials Sponsors & Partners
• Article # 35880
• Published on 06/03/15 at 13:09
©  D.R.
Germany: "Nike has a good chance of becoming the supplier of choice" (Wolfgang Niersbach, DFB)

"The lead times to design a new collection are very important in the equipment area. Having worked closely with adidas for years, we will talk with adidas firstly. Of course, Nike has a fair chance to become Germany's new kit supplier, but there may also be other companies who want to become our…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 35846
• Published on 06/03/15 at 10:34
©  D.R.
Scotland: New Balance will officially replace Nike as the kit supplier to Celtic FC in June 2015

The American sportswear company New Balance will officially replace Nike as the kit supplier supplier to Celtic FC (SCO) in June 2015, the club announced on 05/03/2015.The deal was described as the "biggest sponsorship deal ever (...) in Scottish football" by Peter Lawwell, the CEO of Celtic FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 35780
• Published on 05/03/15 at 16:53
©  D.R.
MLS: Walt Disney World Resort becomes a "founding partner" of Orlando City SC

The entertainment complex Walt Disney World Resort, based in 30 kilometers southwest of Orlando (Florida, USA), formalised its agreement to become a "founding partner" of Orlando City SC (MLS, USA-CAN), announced the club on 04/03/2015. The multi-year agreement will give the amusement park…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 35768
• Published on 05/03/15 at 15:10
©  UEFA
Euro 2016: Prestige Hospitality to market hospitality in the UK and Ireland

The British agency Prestige Hospitality, which specialises in hospitality and travel to sporting events, was appointed by UEFA (Union of European Football Associations) as the selling agency of hospitality services for Euro 2016 (finals in France from 10/06 to 10/07/2016) in the United Kingdom and…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Stadiums
• Article # 35753
• Published on 05/03/15 at 13:15
©  Under Armour
Sporting brands: Dutch international Memphis Depay becomes the new ambassador of Under Armour

The Dutch international Memphis Depay (21 years old, 13 caps, 2 goals) has become the new ambassador of Under Armour, announced the American sports equipment brand on 27/02/2015. The PSV Eindhoven (Eredivisie, the Netherlands) player had been linked with the German brand adidas until now. Memphis…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 35613
• Published on 04/03/15 at 13:30