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©  D.R.
"Twitter has become an indicator of the overall commitment to a TV programme" (Nielsen)

"New research shows that Twitter TV activity (number of tweets during a broadcast) can also tell us just how engaged the general viewing population is with the programming it watches," concluded a study on the link between tweets about TV programmes and brain activity, published by Nielsen on…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 36443
• Published on 12/03/15 at 15:44
©  D.R.
Serie A: Kappa will no longer be the kit supplier to Sampdoria, Joma could replace it in 2015-16

The Italian sportswear company Kappa will no longer be the kit supplier of UC Sampdoria (Serie A TIM) from the 2015-16 season, announced the club on 09/03/2015. The Turin-based brand has under contract with the Genoan club since the 2005-06 season. "We have signed a three year contract with this…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 36369
• Published on 12/03/15 at 10:58
©  D.R.
Euro 2016: Proman (human resources) becomes the second national sponsor of the competition

Proman, a French temporary employment and human resources company, has become the second national sponsor and the "official recruiter" of Euro 2016 (finals in France, from 10/06 to 10/07/2016), announced the company on the 11/03/2015. Proman will participate in the recruitment of staff for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 36239
• Published on 11/03/15 at 13:09
Turkish Airlines continues its entry into football sponsorship

As Turkish Airlines continues to build its football sponsorship portfolio, please find a selection of recent articles detailing the company's partnerships with clubs such as Borussia Dortmund, 1. FC Köln, Hannover 96, (Bundesliga), Olympique de Marseille (Ligue 1), Feyenoord Rotterdam…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Merchandising - Licensing
• Article # 36190
• Published on 10/03/15 at 18:45
©  D.R.
Bundesliga: Deutsche BKK (health insurance) extends its partnership with FC Augsburg until 2016-17

The health insurance company Deutsche BKK has extended its partnership with FC Augsburg (Bundesliga) until the end of the 2016-17 season, the club announced on 07/03/2015. The agreement was concluded by Sportfive Germany, the agency that is in charge of the club's marketing. Deutsche BKK will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36123
• Published on 10/03/15 at 14:33
©  D.R.
Serie A: Camurati (perfumes and cosmetics) becomes premium sponsor of Torino FC until 2015-16

Camurati, a chain of stores selling perfumes and cosmetics, is now a premium sponsor of Torino FC (Serie A TIM) until 2015-16, the club announced on 05/03/2015. The company, founded in Turin (ITA) in 1930, will be visible on the advertising boards during the matches at the Stadio Olimpico di…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36117
• Published on 10/03/15 at 13:13
©  D.R.
2.Bundesliga: Wölf Möbel (furniture) to remain shirt sponsor of FC Nürnberg until 2017-18

The German furniture brand Wölf Möbel extended its contract as the shirt sponsor 1. FC Nürnberg (2.Bundesliga) until the end of the 2017-18 season, the club announced on 06/03/2015. The company has been visible on the shirt of the Bavarian club since July 2014. The extension was finalised by…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36086
• Published on 10/03/15 at 10:29
MLS: Audi replaces Volkswagen as the official automotive partner of the league until 2018

The German brand Audi, a subsidiary of the Volkswagen Group, has replaced Volkswagen as the automobile partner of MLS (Major League Soccer, USA-CAN) from the 2015 season until the 2018 season, announced the league on 06/03/2015.The brand has also become the main partner of the MLS Play-offs and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 36026
• Published on 10/03/15 at 09:25
©  FK Sarejevo
Bosnia and Herzegovina: Turkish Airlines becomes "primary sponsor" of FK Sarejevo

Turkish Airlines has become the "primary sponsor" of FK Sarejevo (BIH), which includes a presence on the front of the club's shirt, the two parties announced on 25/02/2015.According to international media, the deal is for three and half years, and is estimated to be largest sponsorship ever in…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Merchandising - Licensing
• Article # 36029
• Published on 09/03/15 at 16:48
©  Adidas
adidas: €62m net loss in 4th quarter of 2014, but the group expects 5% growth in 2015

The German adidas group announced a net loss of €62m in the 4th quarter of 2014, the group announced on 03/05/2015. The net profit of the group was down 37.6% to €490m in 2014. Operating profit decreased 24.9% to €835m for the year. The group expects growth of 5% and an increase of about 7% to 10…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 36005
• Published on 09/03/15 at 12:58