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Denmark: Two Circles to help Federation to better understand the expectations of fans and players

The British marketing studies agency Two Circles will assist the DBU in the study of its fans and core players, said the Danish Federation on 05/04/2016. This data collection work will then allow the DBU to better define its engagement strategy with its supporters and its players. Two Circles will…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 66345
• Published on 06/04/16 at 12:14
©  safc.com
Premier League: Acacia Mining becomes a premium partner of Sunderland AFC

The British mining group Acacia Mining plc has become an official partner of Sunderland AFC (Premier League), on 31/03/2016. Neither the amount nor the duration of the partnership were disclosed. Acacia Mining operates mines in Africa (Tanzania, Kenya, Mali, Burkina Faso).Under the partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66224
• Published on 05/04/16 at 16:20
©  AMF
Ligue 1: French authorities point the finger at partnerships with financial trading platforms

Partnerships between five Ligue 1 clubs and Forex trading or binary options platforms were singled out at a joint press conference of the AMF, the prosecution arm of the Tribunal de Grande Instance (French high court) in Paris, the French competition authority and the French financial control…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 66222
• Published on 04/04/16 at 18:50
©  Beko
FC Barcelona: the partner Beko launches its new communication campaign for Barça at El Clasico

"Beko - official partner of your daily life" is the new global communication campaign unveiled by the Turkish manufacturer of household appliances, on 31/03/2016. The campaign "shows Beko responding to new lifestyles and the needs of consumers, but also the frustrations encountered in everyday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 66054
• Published on 04/04/16 at 11:30
China: Yanjing Beer extends its partnership with the Chinese Football Association until 2019

The Chinese brand Yanjing Beer has extended, for four years, its partnership with the CFA, the Chinese Football Association, on 28/03/2016. The collaboration between Yanjing Beer and Chinese federation, which began in 2011, now covers the 2016 to 2019 seasons."For a long time, Yanjing has been…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 66099
• Published on 04/04/16 at 09:35
©  Inter
Indonesia: Inter Channel available to mobile customers of Indosat, a regional partner of the club

Indosat Ooredoo, an Indonesian telecommunications company, will distribute the Inter Channel, the official TV channel FC Internazionale Milano (Serie A TIM), to its mobile customers as of 31/03/2016, the Italian club announced on 30/03/2016. Indosat has been a regional partner of Inter in…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 66007
• Published on 01/04/16 at 12:00
©  Changhong
Italy: Changhong (electronics) to be on LED advertising boards in 12 stadiums in Serie A and Serie B

Changhong, the Chinese manufacturer of consumer electronics (TVs, mobile phones, refrigerators, air conditioners, and more), has received advertising visibility in 12 stadiums in the Serie A TIM and the Serie B, announced the marketing and media rights agency Infront Sports & Media on 30/03/2016…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Finance, …
• Article # 65980
• Published on 01/04/16 at 09:30