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©  CarMarc, CarMarc
Bundesliga: LEW Service & Consulting (catering) extends deal with FC Augsburg until 2024

LEW Service & Consulting, a subsidiary of the German energy supplier Lechwerke, has extended its position as the exclusive partner of FC Augsburg (Bundesliga) until the end of the 2023-24 season, as reported on 19/04/2016. LEW Service & Consulting has been the exclusive provider of catering for…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 67475
• Published on 21/04/16 at 15:49
©  Stade Rennais FC
Ligue 1: Samsic, main shirt sponsor of Stade Rennais since 2004, extends deal until 2018-19

Samsic, a French multi-service group (HR, cleaning, security, environment) and the main shirt sponsor of Stade Rennais FC (Ligue 1) since 2004, has extended its partnership with the Breton club for an additional three years, announced the club on 19/04/2016. The current contract began in 2013-14…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 67411
• Published on 21/04/16 at 12:25
©  Procter & Gamble
Bundesliga: Procter & Gamble, official partner of Bayern Munich in Germany, Austria and Switzerland

The German subsidiary of Procter & Gamble, an American group of consumer goods, has become a regional partner of FC Bayern Munich (Bundesliga) in Germany, Austria and Switzerland, beginning on 01/07/2016, reported the club and the company on 20/04/2016. The duration of the partnership was not…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 67442
• Published on 21/04/16 at 10:50
©  n/a
Copa America Centenario begins in the United States in 45 days, on 03/06/2016

The special edition of the Copa America, the 2016 Copa America Centenario in the United States, and which places national teams from CONMEBOL and CONCACAF together in one tournament for both hemispheres of the Americas, begins in 45 days, with the opening match between the United States and…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Ticketing, Authorities, Marketing - Communication, …
• Article # 67421
• Published on 20/04/16 at 18:44
©  inter.it
Serie A: "P Zero" tyre series of Pirelli the brand sponsor for Inter against Napoli on 16/04/2016

The players of FC Internazionale Milano (Serie A TIM) played the home game against SSC Napoli (2-0, Matchday 33 of 2015-16) with a collector edition shirt showcasing the "P Zero" series of tyres from Pirelli, the Italian tyre manufacturer, on 16/04/2016. This initiative celebrates the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication, …
• Article # 67397
• Published on 20/04/16 at 16:40
©  Brauerei C. & A. Veltins;
Bundesliga: the Veltins brewery extends and expands partnership with Wolfsburg until 2019

The German brewery C. & A. Veltins has extended its collaboration with the VfL Wolfsburg (Bundesliga), for three additional years, until the end of the 2018-19 season, on 15/04/2016. The original contract, which began in 2013-14, was set to expire after the 2015-16 season. According to German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 67320
• Published on 20/04/16 at 13:30
©  Hawk-Eye Innovations
Euro 2016: the British company Hawk-Eye to be official supplier of goal-line technology

Hawk-Eye will be the official supplier of goal-line technology for Euro 2016, announced UEFA on 19/04/2016. As well as two additional referees near each goal, the British company will set up their technology in the ten competition stadiums for the 51 matches."Goal-line technology and additional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 67362
• Published on 20/04/16 at 12:40
©  Driver on the go
Inter Milan: Pirelli allows fans to change their tyres and park for free at the San Siro

Driver, the network of tyre fitting centres of the Italian tyre manufacturer, has installed a mobile changing station called "Driver on the go" in front of the San Siro (80,000 seats) for three home games of Internazionale Milano (Serie A TIM), on 16/04 (against SSC Napoli, 2-0, Matchday 33 of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 67364
• Published on 20/04/16 at 11:49
©  Olympique Lyonnais
Ligue 1: Hyundai extends as shirt sponsor of Olympique Lyonnais until the end of the 2017-18 season

The automobile manufacturer Hyundai Motor France extended its shirt sponsorship partnership with Olympique Lyonnais (Ligue 1) for an additional two seasons, on 15/04/2016. Hyundai has been the shirt sponsor of the Lyon club since 2012-13. The current partnership, which began in 2014-15, was set to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 67251
• Published on 19/04/16 at 13:40
©  Uhlsport
Coupe de la Ligue: uhlsport presents ball for the 2016 final, celebrates 20 years of partnership

The German sports equipment manufacturer uhlsport has presented, on 14/04/2016, the TenOr ball of the final of the 2016 Coupe de la Ligue. The 22nd edition of the final of this competition places Paris Saint-Germain against LOSC Lille at the Stade de France (80,000 places, Saint-Denis, north of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 67266
• Published on 19/04/16 at 11:59