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©  Under Armour
Premier League: Under Armour becomes the kit supplier of Southampton FC for the 2016-2023 period

The American sports equipment brand Under has become the official kit supplier of Southampton FC (Premier League) for the 2016 to 2023 period, a period of seven seasons, on 14/04/2016. This partnership takes effect on 01/07/2016. The "Saints" had left the British brand Umbro (2008-2013) for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 67210
• Published on 18/04/16 at 17:35
©  D.R.
Ligue 1: Winamax (sports betting) extends as a partner of FC Nantes for the 2016-17 season

Winamax, an online poker and sports betting operator, will remain an official partner of FC Nantes (Ligue 1) for the 2016-17 season, the club announced on 06/04/2016. The brand remains present on the shorts of the players. In 2015-16, Winamax is also present on the shorts of Olympique de…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 67165
• Published on 18/04/16 at 12:05
©  Orange
Euro 2016: Orange unveils sponsorship platform "Orange sponsors you", and further activations

The French group telecommunications Orange has unveiled its new sponsorship platform -- "Orange sponsors you" -- and its communication campaign for Euro 2016, at a press conference in Paris (FRA) on 14/04/2016 with Stéphane Richard, CEO of Orange, and Jacques Lambert, president of EURO 2016 SAS…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 67043
• Published on 15/04/16 at 12:15
©  DC
France: Domino's Pizza acquires the title naming rights of Ligue 2 for the 2016-2020 period

Domino's Pizza France, the franchised store network of fast food and take-away food, has acquired the naming rights of the French second division Ligue 2 championship for the 2016-2020 period, announced the French LFP, on 14/04/2016. News Tank Football revealed the existence of very advanced…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 67060
• Published on 15/04/16 at 10:30
Turkish Airlines continues its entry into football sponsorship

As Turkish Airlines continues to build its football sponsorship portfolio, the company activated its partnership for Euro 2016 with a plane painted in the colours of the tournament. Turkish Airlines also revealed a series a match ticket giveaways and other games in connection with its sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 67040
• Published on 14/04/16 at 18:15
©  werder.de
Bundesliga: AB InBev (beer group) extends as a top sponsor of Werder Bremen until 2020-21

The Belgian beer conglomerate Anheuser-Busch InBev has extended, for five seasons, as a top sponsor of SV Werder Bremen (Bundesliga), on 13/04/2016. The current contract, which expires at the end of the 2015-16 season, is now extended to the end of the 2020-21 fiscal year. The annual amount is…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 66981
• Published on 14/04/16 at 15:20
Euro 2016: Turkish Airlines activates its partnership with Airbus specially for the tournament

Turkish Airlines activated its partnership as the official airline of the Euro 2016, presenting an Airbus A330-300 in the colours of the tournament, UEFA announced on 13/04/2016. Turkish Airlines will also proceed with the development of games for its travelers to win match tickets, and offer…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 66983
• Published on 14/04/16 at 14:20
Euro 2016: Continental launches a UK digital activation for the chance to win matches tickets

Continental, tyre manufacturer, is launching a digital activation of its partnership as official sponsor of Euro 2016, announced the UK subsidiary of the German brand on 29/03/2016. This activation is a virtual journey, reserved only for Internet users located in England, which takes them from…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 66901
• Published on 13/04/16 at 16:30
NBA: Nike launches a digital activation for the final game of Kobe Bryant, on 13/04/2016

Kobe Bryant, the basketball player of the Los Angeles Lakers, will play the final game of his NBA career against the Utah Jazz on 13/04/2016 at 19:30 local time (04:00 CET on 14/04/2016) at the Staples Center in Los Angeles (California, USA). Nike, the sports equipment brand of Kobe Bryant, has…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 66822
• Published on 13/04/16 at 11:30
©  AB InBev Delta Air Lines
Copa America Centenario: InBev (beer) and Delta (airline) become official partners

The Belgian conglomerate Anheuser-Busch InBev, which specialises in beer brands, and the US airline Delta Air Lines have become official partners of the Copa America Centenario on 07/04/2016. The two companies join the US groups Coca-Cola (soft drinks), Sprint (telecommunications), State Farm…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Finance, Authorities, …
• Article # 66792
• Published on 12/04/16 at 17:30