Barça: Camp Nou naming rights for over €200m, plus three candidates to be the main shirt sponsor

"In the next semester (six months), we will begin the commercialisation of the Camp Nou’s naming rights. It seems that the figure we will receive will exceed €200m," said Josep Maria Bartomeu, president of FC Barcelona (LaLiga), during the 2016-17 opening presentation press conference of the club…

Bundesliga: Audi extends deal as automotive partner of Borussia Mönchengladbach until 2020-21

The German automobile manufacturer Audi has extended its partnership (2^nd level) with Borussia Mönchengladbach (Bundesliga) as a co-sponsor for three more seasons, on 01/07/2016. Audi has been the official automotive partner of the German club since 2012-13, and the contract, originally scheduled…

Serie A: EA Sports "official sports video game partner" of Juventus for 2016-2019

The US video game publisher EA Sports became the exclusive "official sports video game" partner of Juventus (Serie A TIM) for three seasons (2016-2019), on 01/07/2016. Juve is the first Italian club to become a global partner of EA Sports and its franchise, the "FIFA" football simulation game…

Tour de France: Dimension Data (technical partner) to geolocate riders during the race

A "tracking" system to see the live geo-positioning and speed of the riders has been set up for the 2016 Tour de France (from 02 to 24/07/2016) announced the Amaury Sport Organisation, the organiser of the event, on 30/06/2016. The data flow, processed and brought to life by Dimension Data, the…

Serie A: Comet (B2B distribution) becomes a top partner (3^rd level) of Bologna FC for 2016-17

Comet, an Italian company distributing electrical and lighting equipment for professionals, became a top partner of Bologna FC 1909 (Serie A TIM), on 29/06/2016. This is a third-level partnership in the sponsorship hierarchy of the Italian club. Comet, founded in Bologna in 1967, has 100 outlets…

Nike: +5.8% in turnover in 2016 (€29.2bn), -4.6% in "football" revenues (€1.93bn)

Nike achieved a turnover of $32.4bn (€29.16bn) in the 2016 financial year (from 01/06/2015 to 31/05/2016), up 5.8% (+12 % excluding currency effects) compared to 2015 ($30.6bn / €28.15bn), announced the US sports equipment brand on 28/06/2016. The Nike brand accounts for 94.2% of group's revenues…

Nike: financial breakdown (in $bn)

Ligue 1: OGC Nice and Macron adorn the statue of Place Masséna with the 2016-17 home kit

OGC Nice (Ligue 1) presented their 2016-17 home and away kits with their new supplier Macron, on 01/07/2016. Several initiatives have been implemented as part of the presentation: • The day before the presentation, OGC Nice released "an appetiser" for fans, on its digital and social platforms…

Euro 2016: "25,000 Iceland shirts have already been sold" (Enzo Montrucchio, CEO of Errea France)

"The Icelandic Football Federation chose the design of the Iceland kit for Euro 2016 at the end of January 2016. In early February, Errea launched production of 20,000 shirts, all of which have already been sold. After the victory against Austria (2-1, in the group stage, on 22/06/2016) and the…

France: Puma (kit suppler) and Intersport (retail) partner Nîmes Olympique for 3 years (2016-2019)

The German sports equipment supplier Puma and Intersport, a retail network for sporting goods, became partners of Nîmes Olympique (Domino's Ligue 2) for the 2016-2019 period, three seasons, on 06/05/2016. Puma succeeds the Italian brand Errea, the kit supplier of the club from 1999 until the end…