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©  Puma
Puma: Uruguayan Luis Suárez (FC Barcelona) becomes ambassador of the German equipment manufacturer

The Uruguayan international striker Luis Suárez has become an ambassador of the German equipment manufacturer Puma, on 16/08/2018. The contract has been estimated at £1m (€1.13m on 21/08/2018) per season by British media. The FC Barcelona (LaLiga Santander) player "will wear Puma Future…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 127041
• Published on 22/08/18 at 14:00
©  RB Leipzig
Deal Tracker: all the latest sponsorship / partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, from 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 127002
• Published on 21/08/18 at 17:54
©  UEFA
UEFA: Expedia Group (travel) official partner of the Champions League for 2018-2021

Expedia Group, the American online travel booking group (flights, accommodation, car hire, etc.), has become the "official travel partner" of the Champions League for the 2018-2021 cycle, on 15/08/2018. The rights also include the UEFA Super Cup, the Youth League finals and the UEFA Futsal…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Sporting Goods & Brands, Authorities, …
• Article # 126989
• Published on 21/08/18 at 17:30
©  Premier League
Premier League: TAG Heuer (SUI) extends as official watch and timekeeper for 2018-19

The Swiss watchmaker TAG Heuer has extended its partnership with the Premier League for the 2018-19 season on 14/08/2018. TAG Heuer has enjoyed the status of official timekeeper and official watch of the English first division since 2016-17. The initial agreement, concluded on 26/04/2016…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 126955
• Published on 21/08/18 at 15:00
©  AFC Bournemouth
AFC Bournemouth: Mansion (online betting and casino) extends as sleeve sponsor for 2018-19

Mansion, a sports betting company and online casino based in Gibraltar, has extended as the shirt sleeve sponsor of AFC Bournemouth (Premier League) for 2018-19, the club said on 10/08/2018. Mansion expanded its partnership with the club by becoming the sleeve sponsor on 25/08/2017. Two…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 126954
• Published on 21/08/18 at 12:29
©  Nîmes Olympique
Ligue 1 Conforama: RMC Sport (pay-TV), shorts sponsor of Nîmes Olympique in 2018-19

RMC Sport, a bouquet of French pay-TV channels (previously called SFR Sport before 03/07/2018), has become the front shorts sponsor of Nîmes Olympique (Ligue 1 Conforama) for the 2018-19 season, on 17/08/2018. RMC Sport, which belongs to the Altice France group, has the status of a premium…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 126899
• Published on 21/08/18 at 09:40
©  D.R.
2018-19 Premier League: Vitality (insurance) partner of six clubs, including Chelsea and Leicester

Vitality UK, the UK health and life insurance group, has become a partner of three Premier League clubs during the 2018-19 pre-season, Chelsea FC (on 09/07/2018), Leicester City FC (on 26/07/2018, for 2018-19) and then promoted Cardiff City FC (on 03/08/2018, for 2018-19). Vitality is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126786
• Published on 17/08/18 at 11:40
©  Fulham FC
Premier League: ICM (trading) expands partnership with Fulham and becomes sleeve sponsor in 2018-19

ICM.com, UK trading platform (Forex, commodities and difference contracts), extended and expanded its partnership with Fulham FC (Premier League) by becoming the London club's sleeve sponsor for the 2018-19 season, on 11/08/2018. ICM has the status of official partner, the second level in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 126784
• Published on 17/08/18 at 11:09
©  D.R.
eSports: Monster Energy (energy drinks) jersey sponsor of PSG.LGD (Dota 2) in 2018-19

Monster Energy, the American brand of energy drinks, has become the jersey sponsor of PSG.LGD, the eSports team of Paris Saint-Germain (Ligue 1 Conforama), for the 2018-19 season, on 09/08/2018. PSG.LGD is the team engaged on DOTA 2, a multi-player online video game, battle arena type. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 126753
• Published on 17/08/18 at 09:40
©  D.R.
Premier League: JD Sports extends as a sleeve sponsor of Brighton & Hove Albion FC for 2018-19

JD Sports, a British distributor of sporting goods, has extended its partnership as the sleeve sponsor of Brighton & Hove Albion FC (Premier League) for the 2018-19 season on 11/08/2018. JD Sports has the status of official partner, the second level in the club's sponsorship hierarchy. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 126746
• Published on 16/08/18 at 11:44