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©  @MGMResortsIntl
Sports betting: MGM Resorts (casinos) and FanDuel (fantasy leagues), new partners of the NHL

MGM Resorts, an American hotel and casino chain, and FanDuel, an American company specialised in fantasy leagues, have become the official sports betting partners of the National Hockey League as part of a "multiyear partnership," said the NHL on 29/10/2018 and 05/11/2018 respecitvely. As part…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 133000
• Published on 08/11/18 at 16:20
©  RCD Espanyol
LaLiga Santander: Škoda, official vehicle of RCD Espanyol until the end of the 2019-20 season

The Czech car manufacturer Škoda has become the "official vehicle" of RCD Espanyol (LaLiga Santander) for two seasons until the end 2019-20, on 07/11/2018. Škoda has the status of official supplier, the fourth level in the sponsorship hierarchy of the Barcelona club. As part of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 132924
• Published on 08/11/18 at 11:30
©  D.R.
eSports: 7 new investors (+€1.25bn) for Epic Games, publisher of Fortnite (game) now valued at $15bn

Epic Games, an American publisher of video games including the free-to-play game Fortnite has raised, with the help of seven investors (see list below), nearly $1.25bn (€1.1bn to 27/10/2018), on 26/10/2018. Following this fundraising, Epic Games is valued at nearly $15bn (€13.1bn) according…
Domain(s): Sponsors & Partners
• Category(ies): Digital, esport - gaming
• Article # 132848
• Published on 07/11/18 at 13:09
©  D.R.
Think Football 2019 (in 90 days): Laura Georges (FFF), ambassador for the event, Thursday 07/02/2019

She has 188 caps with the France national team, she has played at Paris Saint-Germain, Olympique Lyonnais and soon FC Bayern Munich, but she is also, since 18/03/2017, secretary general of the FFF and in 90 days, on Thursday 07/02/2019, Laura Georges will be the ambassador for the third edition of…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Authorities, Essentials Clubs, …
• Article # 132388
• Published on 07/11/18 at 09:40
©  D.R.
LaLiga Santander: adidas to extend with Real Madrid CF for €110/year until 2029-30 (press)

The German equipment manufacturer adidas may extend as the equipment supplier of Real Madrid CF (LaLiga Santander) for an amount estimated at €110m per year over 10 seasons (excluding bonuses and other clauses), or €1.1bn over the 2020-2030 cycle, according to international media outlets on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 132823
• Published on 06/11/18 at 16:59
©  Werder
eSports: EWE extends partnership and becomes a shirt sponsor of SV Werder Bremen's eSports team

EWE AG, a German energy and telecommunications provider, has extended its partnership to SV Werder Bremen's (Bundesliga) eSports team on 29/10/2018. The EWE logo will be displayed on the left shoulder area of the shirts of Werder Bremen FIFA players Michael "MegaBit" Bittner and Mo "Mo Auba…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 132799
• Published on 06/11/18 at 15:15
©  D.R.
NBA: Geico (car insurance) becomes a jersey sponsor of the Washington Wizards

Geico, a US car insurance company, has become a jersey sponsor of the Washington Wizards (NBA) as part of a "multi-year sponsorship agreement" which is "effective immediately," according to the National Basketball Association on 02/11/2018. The Wizards become the 26th NBA franchise to have a…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132797
• Published on 06/11/18 at 14:29
©  D.R.
Ligue 1 Conforama: DMAX (moving) becomes left shoulder sponsor of LOSC Lille for 2018-19

DMAX, a French moving and removal company for companies and individuals, has become the left shoulder sponsor of LOSC Lille (Ligue 1 Conforama) for the 2018-19 season, on 31/10/2018. DMAX, for the first time in its history appears on the shirt of a professional football club. DMAX has the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 132782
• Published on 06/11/18 at 12:50
©  Barça
FC Barcelona: Beko (TUR), major partner until 2021, launches the "Train Like A Pro!" campaign

Beko, a Turkish domestic appliance and electronics brand, has activated its partnership with FC Barcelona (LaLiga Santander) via the "Train Like A Pro!" campaign and the "4-3-3" competition, according to the club on 29/10/2018. "The '4-3-3' competition, echoes the club's famous tactics and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 132726
• Published on 06/11/18 at 10:59
©  D.R.
Hublot: Kylian Mbappé (FRA) becomes the first active football ambassador of the Swiss watchmaker

The Frenchman and Paris Saint-Germain (Ligue 1 Conforama) forward Kylian Mbappé, has become an ambassador of the Swiss watchmaker Hublot, according to the brand, on 31/10/2018. The 2018 world champion becomes the first active footballer to become an ambassador of the brand. Only the…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing, Sponsors - Partners
• Article # 132725
• Published on 05/11/18 at 17:55