Filter by domain
Filter by year
Filter by month
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 176425
• Published on 28/02/20 at 14:24
©  RBB
LaLiga Santander: Cruzcampo (beer, Heineken) extends a partner of Real Betis Balompié for 2019-2022

Cruzcampo, a Spanish beer brand owned by the Dutch beer company Heineken, has extended its partnership with Real Betis Balompié (LaLiga Santander) for three seasons (2019-2022), announced the club on 26/02/2020. Cruzcampo will continue to have the status of official partner, the second level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 176408
• Published on 28/02/20 at 13:20
©  D.R.
Bundesliga: Google (technology services), official partner of FC Bayern Munich from 2019-20

Google, an American Internet and technology services company, has become an official partner of FC Bayern Munich (Bundesliga) from 2019-20, announced the club on 26/02/2020. "The sponsorship will kick-off in Germany with the aim of expanding territories in the future," said the club. This is a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 176339
• Published on 28/02/20 at 09:30
©  D.R.
LaLiga: Verizon (telecom) partner of the Spanish League in North America from 2019-20

Verizon, an American telecommunications company, has become a partner of LaLiga in the United States from 2019-20 as part of a "multi-year partnership," announced LaLiga North America on 26/02/2020. "This announcement marks LaLiga North America's latest arrangement to grow the awareness and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176280
• Published on 27/02/20 at 14:14
©  Watford FC
Premier League: American Airlines becomes an official partner of Watford FC until the end of 2019-20

American Airlines, a US airline company has become a partner of Watford FC (Premier League) for the remainder of the 2019-20 season, announced the club on 25/02/2020. The value of the agreement is estimated at £250,000 (€295,408 on 25/02/2020) according to specialised media.  American Airlines…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 176206
• Published on 26/02/20 at 16:25
"Football, basketball and handball are the most appealing sports in France" (Sport Index 2019)

Football, basketball, handball, athletics, rugby, cycling, skiing, motorcycling, motor sports and tennis are the 10 most appealing sports in France, according to the analysis survey "Sport Index" which was concluded on 31/12/2019, and the results of which were communicated by the French business…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 176116
• Published on 26/02/20 at 14:14
©  RFEF
RFEF: Macron, equipment supplier for the Spanish Federation's referees for 2020-2028

Macron, an Italian equipment manufacturer, has become a technical partner of the Real Federacion Espanola de Futbol and will be the official equipment supplier for the Spanish Federation's referees for eight seasons (2020-2028), announced the RFEF on 24/02/2020. "With this agreement, the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 176151
• Published on 26/02/20 at 12:30
©  D.R.
La Centrale du Sport: Unibet (betting) sponsors 135 French amateur football clubs (2020-21)

Unibet, a brand belonging to the Kindred Group, a Maltese online sports betting and gambling operator, has extended and strengthened its collaboration with the French startup La Centrale du Sport (sports equipment comparison site) to provide 135 French football clubs with match kits (shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 176152
• Published on 26/02/20 at 11:54
©  Watford FC
Premier League: AFEX (foreign exchange) becomes an official partner of Watford FC from 2019-20

AFEX (Associated Foreign Exchange Limited), a British company specialised in payment solutions and risk management has become a partner of Watford FC (Premier League) from 2019-20, according to the club on 23/02/2020. AFEX will have the status of "official FX (foreign exchange) partner", the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 176101
• Published on 25/02/20 at 17:35
©  DFL
Germany: a total of €845m in advertising/sponsorship revenue for the 18 Bundesliga clubs in 2018-19

€845.443m is the sum of the combined advertising and sponsorship revenues of the 18 Bundesliga clubs for the 2018-19 season, according to the DFL in its 2020 Economic Report published on 18/02/2020. This total is down 3% compared to 2017-18 (€871.666m). "Although the clubs' ticket sales…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 175689
• Published on 25/02/20 at 16:04