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©  Everton FC
Premier League: Everton FC to terminate partnership with SportPesa (betting) at the end of 2019-20

Everton FC (Premier League) will prematurely terminate its partnership with Kenyan sports betting operator SportPesa, main shirt sponsor for the 2017-2022 season, announced the club on 16/02/2020. The partnership will end at the end of 2019-20, two seasons earlier than initially planned (end of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 175377
• Published on 17/02/20 at 14:14
©  D.R.
Lagardère Sports: marketing agency for the United Soccer League for American 2nd and 3rd divisions)

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment becomes, for 2020-2022, the exclusive marketing agency of the United Soccer League (USL), the American body which organizes the 2nd, 3rd and 4th divisions of soccer in the United States, announced the group on 13/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities
• Article # 175276
• Published on 17/02/20 at 10:29
©  Decathlon
Decathlon: a turnover of €12.4bn (+9.1%) in 2019, including €3.3bn (+3%) from France alone

Decathlon posted a turnover of €12.4bn in 2019, an increase of 9.1% at constant exchange rates compared to 2018 (€11.3bn), according to the French designer, manufacturer and distributor of sporting goods, on 11/02/2020. In France, Decathlon generated a turnover of €3.3bn, an increase of 3…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance
• Article # 174947
• Published on 14/02/20 at 17:39
©  D.R.
Premiership Rugby: Allianz to end contract as lead partner of Saracens at the end of 2019-20

The German insurance company Allianz will end its involvement as lead partner of Saracens (Gallagher Premiership Rugby) at the end of the 2019-20 season, according to the club on 13/02/2020. The agreement, which was due to run until the end of 2020-21, includes the naming rights to the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175278
• Published on 14/02/20 at 17:10
©  D.R.
Austria: Tipico (sports betting) extends as title sponsor of the ÖFBL until 2020-21

Tipico, a sports betting operator, has extended, as title sponsor of the "Tipico Bundesliga", the Austrian men's football league, for the 2020-21 season, via the the Österreichische Fußball-Bundesliga (ÖFBL), on 11/02/2020. Tipico activated the option provided for in the previous extension of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 175228
• Published on 14/02/20 at 15:11
©  Juventus FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 175255
• Published on 14/02/20 at 13:49
©  FC Barcelona
LaLiga Santander: Socios.com (blockchain), global partner of FC Barcelona from 2019-20

Socios.com, a blockchain cryptocurrency platform owned by the Maltese companies ChiliZ and Mediarex Sports & Entertainment, has become a global partner of FC Barcelona (LaLiga Santander) from 2019-20, according to the club on 13/02/2020. Socios.com/ChiliZ has the status of global partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 175208
• Published on 14/02/20 at 12:45
©  Formule E
Formula E: Hugo Boss (clothing) extends as "official apparel partner" until the end of 2022-23

Hugo Boss, a German clothing brand, has extended its role as an official partner of the ABB FIA Formula E World Championship for an additional three seasons, "until at least the end of the 2022-23," announced Formula E on 11/02/2020. Hugo Boss has been Formula E's "official apparel partner" since…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 175175
• Published on 13/02/20 at 18:05
©  D.R.
Serie A TIM: Allianz (insurance) extends as naming partner of Juventus Stadium for 2023-2030

Allianz, a German-based global insurance company, is extending its partnership with Juventus FC (Serie A TIM) for the naming rights to Juventus Stadium (41,570 seats), thus named "Allianz Stadium" for seven additional seasons (2023-2030), announced the Turin club on 12/02/2020. "The total…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 175153
• Published on 13/02/20 at 14:14
Under Armour: a turnover of $5.27bn (+1%) and net profit of $92.13m after two years of losses

Under Armour posted a turnover of $5.26bn (€4.68bn on 31/12/2019) for the financial year 2019, up 1% compared to 2018 ($5.13bn/€4.53 bn on 31/12/2018), according to the American equipment manufacturer on 11/02/2020. This is a record turnover for Under Armour, which was founded in 1996. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 175115
• Published on 13/02/20 at 11:35