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©  Viagogo x StubHub
UK: StubHub and Viagogo ordered "to pause" merger by competition authority

UK competition and market authority CMA has ordered the parent companies of ticket resale services Viagogo and StubHub to pause any merger process "for the time being," according to multiple UK media on 10/02/2020. eBay had signed an agreement to sell StubHub to Viagogo, a competing platform…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing
• Article # 174983
• Published on 12/02/20 at 14:14
©  Olympique de Marseille
Ligue 1 Conforama: IQONIQ (engagement platform) sleeve sponsor of Olympique de Marseille (2019-2023)

IQONIQ, a social media and fan engagement platform targeting the world of sport and entertainment, has become a partner and sleeve sponsor of Olympique de Marseille (Ligue 1 Conforama) from 01/02/2020 to 31/05/2023, announced the club on 11/02/2020. The IQONIQ logo (an application "coming soon"…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174938
• Published on 11/02/20 at 17:45
©  D.R.
Formula 1: Ineos (chemicals), principal partner of Mercedes-AMG Petronas for five years (2020-2024)

Ineos, a company specialised in the chemical sector, has extended its partnership with Mercedes-AMG Petronas Motorsport and become a "principal partner" of the team for five years (2020-2024), according to the two parties on 10/02/2020. Ineos had previously signed a technical agreement for its…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174864
• Published on 11/02/20 at 17:01
©  MCFC
Manchester City FC: Nexen Tire and Etisalat become sleeve sponsors of the club's eSports team

Nexen Tire, a South Korean tyre manufacturer, has extended its partnership with Manchester City FC (Premier League) and become a left sleeve sponsor for Manchester City eSports from the 2019-20 season, announced the club on 07/02/2020. Nexen Tire is currently a sleeve sponsor of Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 174865
• Published on 11/02/20 at 15:09
©  D.R.
Serie A TIM: Kappa extends as an equipment supplier of SSC Napoli for two seasons (2020-2022)

Kappa has extended its contract with Societa Sportiva Calcio Napoli (Serie A TIM) for an additional two seasons (2020-2022), according to the club on 10/02/2020. The Italian brand has been the equipment supplier of SSC Napoli since 2015-16. Kappa replaced another Italian equipment manufacturer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 174805
• Published on 11/02/20 at 12:39
©  D.R.
Bundesliga: Varta AG (batteries) official partner of FC Bayern Munich until the end of 2022-23

Varta AG, a brand of batteries belonging to the American group Spectrum Brands, has become an official partner of FC Bayern Munich (Bundesliga) "until the end of the 2022-23 season," announced the club on 08/02/2020. The deal is a fourth-level partnership in the German club's sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174804
• Published on 11/02/20 at 11:25
©  NTF
Think 2020: "$20 per point for Togo with tennis player F. Auger-Aliassime" (V-B Closon, BNP Paribas)

"For each point earned, the young Canadian tennis player Félix Auger-Aliassime (born on 08/08/2000) will donate a sum ($5) matched by BNP Paribas (to reach $20 per point). The money raised will be used to support a cause in Togo, which we chose together and which we created with the NGO Care…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Marketing - Communication, Social Responsibility
• Article # 174797
• Published on 11/02/20 at 09:40
©  GSW
Global Sports Week 2020: "Don't be afraid of change, that's the thing to remember" (L. Boyer)

"We wanted this event to be different, creative, conducive to the emergence of ideas, but in a fairly clear sense: we think that things must change. Change does not mean an inevitably negative upheaval, it can be very positive! This is the most important thing. If there is one thing that I would…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 174782
• Published on 10/02/20 at 17:34
©  RCDE
LaLiga Santander: Coca-Cola extends as an official supplier of RCD Espanyol until 2020-21

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with RCD Espanyol (Laliga Santander) for an additional two seasons (2019-2021), announced the club on 07/02/2020. Coca-Cola will continue as an official supplier, the fourth level in the sponsorship hierarchy…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 174753
• Published on 10/02/20 at 16:09
©  Global Sports Week
GSW 2020: "Sustainability has become a matter of urgency" (G. de Monplanet, adidas)

"Sustainability used to be a marketing asset. Now it has become a matter of urgency. By 2024, adidas will be a zero-plastic company. We are now at 50%," said Guillaume de Monplanet, CEO of adidas France, at the inaugural Global Sports Week 2020 conference in Paris (FRA) at the Carrousel du Louvre…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 174663
• Published on 10/02/20 at 14:04