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©  Premier League
Premier League: betting sponsors and VAR "here to stay" (Richard Masters / press)

Betting sponsors and VAR are "here to stay," according to Premier League chief executive Richard Masters, who who spoke to the British newspaper The Guardian on 04/02/2020. Richard Masters said that the Premier League will resist attempts to ban clubs from promoting sports betting operators on…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 174629
• Published on 07/02/20 at 14:45
©  GSW
GSW 2020: "Sport and entertainment share a common DNA" (Y. Bolloré, Vivendi)

"Sports and entertainment share a common DNA. They both create emotion and stir passion. Increasingly, we are providing sport with artists to create more than a sporting event, to create a spectacle," said Yannick Bolloré, chairman and CEO of Havas Group and chairman of the supervisory board at…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 174533
• Published on 07/02/20 at 12:45
©  CaixaBank
LaLiga Santander: CaixaBank and RCD Espanyol create Spain's first cashless stadium via club's app

The Spanish bank CaixaBank has worked with RCD Espanyol (LaLiga Santander) to make the RCDE Stadium (40,500 capacity) the "first cashless stadium in Spain" via the use of the RCD Espanyol de Barcelona application, which is due to launch in "15 days," announced the club and the bank on 05/02/2020…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 174399
• Published on 06/02/20 at 12:20
©  D.R.
Olympique Lyonnais: Fly Emirates to succeed Hyundai as main shirt sponsor for 2020-2025

Emirates, an Emirati airline, will become a partner and main shirt sponsor of Olympique Lyonnais (Ligue 1 Conforama) for five seasons from the 2020-21 season, announced the French club on 06/02/2020. The agreement was negotiated by the sports marketing agency Infront.  Emirates will replace…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 174452
• Published on 06/02/20 at 10:59
©  Seb Lascoux
Think Football 2020: "A link between fan engagement and blockchains" (A. Broustail, Blockchain-EZ)

"The big news about blockchain in football is its use in the development of the fan engagement, because there is a logical link between fan engagement and blockchain technology. Blockchains allow the creation or development of a strong relationship between a club and its fans," said Alain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities
• Article # 174385
• Published on 05/02/20 at 17:00
©  Seb Lascoux
Think Football 2020: "eSports is a digital extension of sport" (D. Laniel, SIGMA Esports)

"eSports is a digital extension of sport. We are present on social networks where we reach an audience that needs to be engaged with. Digital content is essential for them, but it's the basis of our business. We can therefore enable sports organisations to reach this digital audience," said David…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 174376
• Published on 05/02/20 at 15:44
©  D.R.
eSports: Gareth Bale launches his own team "Ellevens Esports" co-owned by 38 Entertainment (agency)

Professional football player Gareth Bale (WAL), who plays for Real Madrid CF (LaLiga Santander), has announced the creation of his own eSports structure named "Ellevens Esports" on 03/02/2020. Ellevens Esports is co-owned by Gareth Bale and 38 Entertainment Group, an agency specialised in eSports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, esport - gaming
• Article # 174226
• Published on 04/02/20 at 10:34
©  GameWard - SIGMA Esports
eSports: "New generations are more interested in eSports than traditional sport" (David Laniel)

"The sports audience tends to get older. New generations are more interested in eSports and its formats rather than traditional sport. Football clubs have been getting more and more involved in eSports over the last three years. It's the natural continuation of their business today," said David…
Domain(s): Sponsors & Partners, Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 174122
• Published on 04/02/20 at 09:48
©  D.R.
Ligue 1 Conforama: Qatar Airways becomes a premium partner of Paris Saint-Germain (2019-2022)

Qatar Airways, a Qatari airline company, has become a partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2019-2022), according to the French club on 01/02/2020. The Qatari brand succeeds Emirates, an airline based in Dubai (UAE), PSG's official airline partner and main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 174171
• Published on 03/02/20 at 15:24
©  D.R.
Serie A TIM: Linkem (telecommunications) extends as a partner of Hellas Verona for 2019-20

The Italian Internet service provider Linkem has extended its contract with Hellas Verona FC (Serie A TIM) for the third consecutive season (since 2017-18) as the club's "partner of the future" for 2019-20, announced the club on 30/01/2020. Linkem will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 174126
• Published on 03/02/20 at 12:54