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©  D.R.
Ligue 1 Conforama: Hotels.com, shorts sponsor of Olympique de Marseille until 2021-2022

Hotels.com, a digital hotel booking platform belonging to the Expedia Group, has become a premium partner and shorts sponsor of Olympique de Marseille (Ligue 1 Conforama) from the second half of 2019-20 until the end of 2021-22 season, according to the French club on 25/02/2020. Hotels.com thus…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 176079
• Published on 25/02/20 at 14:07
©  UEFA
UEFA: Hublot (watchmakers) becomes the fourth partner for women's competitions from 2019-20

Hublot, the Swiss watch manufacturer belonging to the French group LVMH, has extended its partnership with UEFA and become a partner of the women's competitions organised by the European body from 2019-20, including Euro 2021 in England (from 07/07 to 01/08/2021) on 23/02/2020. Hublot has also…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 176057
• Published on 25/02/20 at 12:15
©  Puma
Puma: a turnover of €5.502bn (+18.4%) and net profit of €262m (+40%) in 2019

Puma, a German sports equipment brand, posted a turnover of €5.502bn for the financial year 2019, up 18.4% compared to in 2018 (16.7% at a constant exchange rate) on 19/02/2020. Puma experienced double-digit growth across all regions and product categories during 2019. Footwear contributed…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Essentials Sponsors & Partners
• Article # 175690
• Published on 25/02/20 at 10:27
©  D.R.
Manchester United FC: campaign with Cadbury (confectionery) to fight loneliness among the elderly

Manchester United FC (Premier League) have joined the charity Age UK and the British confectionery company Cadbury, to promote the brand's "Donate your words" campaign," which highlights the issues of loneliness amongst Britain's older generation," announced the club on 23/02/2020. "The campaign…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 175965
• Published on 24/02/20 at 15:00
©  D.R.
Spain: Government wants to cut gambling advertising on TV and radio by 80%

Alberto Garzon, Spanish Minister of Consumer Affairs, has presented the draft Royal Decree against the advertising of gambling companies in Spain on 21/02/2020. This law is expected to be proposed to the Cortes Generales (Spanish Parliament) during 2020. "The government wants to reduce…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 175921
• Published on 24/02/20 at 14:20
©  SPAL 2013
Serie A TIM: Orlandi Lubrificanti, main shirt sponsor of SPAL 2013 until the end of 2019-20

Orlandi Lubrificanti, an Italian motor oil manufacturer, has extended its partnership with Società Polisportiva Ars et Labor 2013 (Serie A TIM) and will once again become the main shirt sponsor of the men's team from 15/02/2020 until the end of the 2019-20 season (30/06/2020), according to the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 175863
• Published on 24/02/20 at 12:05
©  D.R.
LaLiga Santander: Taiping Life Insurance becomes a regional partner of FC Barcelona in East Asia

Taiping Life Insurance, a Chinese insurance conglomerate, has become a regional partner of FC Barcelona (LaLiga Santander) for China, Macau, Taiwan and Hong Kong for three and a half seasons (2019-2023), announced the club on 21/02/2020. Taiping Life Insurance has the status of regional…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 175862
• Published on 24/02/20 at 11:13
©  Lagardère Sports
Lagardère Sports: 75% of the agency sold to HIG Capital, Stefan Felsing named as new CEO

H.I.G. Capital has signed a definitive agreement to acquire the sports marketing agency Lagardère Sports, according to the US investment fund on 20/02/2020. Lagardère Group will retain a minority stake of 24.9%. The transaction is subject to the approval of the Competition Authority…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Agencies, Essentials Sponsors & Partners
• Article # 175864
• Published on 24/02/20 at 09:35
©  D.R.
Serie A TIM: Sorare (blockchain), crypto-digital cards featuring Juventus FC players

Sorare, a French blockchain startup, has signed a licensing agreement with Juventus FC (Serie A TIM) to integrate the club's players on Sorare's fantasy leagues platform, on 20/02/2020. Juvenuts join AS Roma (agreement on 30/01/2020), Societa Sportiva Calcio Napoli (22/01/2020) among the Italian…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 175842
• Published on 21/02/20 at 15:15
©  Southampton FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 175826
• Published on 21/02/20 at 12:25