Sponsors & Partners: archives February, 2020 (page 3/7)

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©  England Rugby

England: Red Bull official energy drink partner of Rugby Football Union and its Rugby Sevens teams

Red Bull, an Austrian energy drinks brand, has become an "official energy drink partner" of the Rugby Football Union, the governing body for rugby union in England, and its Rugby Sevens teams as part of a "multi-year partnership," announced the body on 18/02/2020. "The partnership will see the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 175776
• Published on
©  D.R.

LaLiga: FanWide becomes the "official bar network" of the Spanish league in North America

FanWide, an American platform that alerts fans when local bars or restaurants are hosting events for sporting fixtures, has become the "official bar network" for LaLiga in North America from 2020, according to the platform on 14/02/2020. FanWide will offer Spanish football fans easy access to…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 175748
• Published on
©  D.R.

Borussia Dortmund: 1&1 (telecom) new shirt sponsor (Bundesliga), Evonik to remain for cup matches

1&1, a German telecommunications brand belonging to the internet services group United Internet AG, has become a main partner (first level) and main shirt sponsor of Borussia Dortmund for its Bundesliga matches, for five seasons, from 2020-21 until the end of 2024-25, according to the German club…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 175720
• Published on

Olympique Lyonnais: "Talks with Groupama to extend the stadium naming rights agreement" (C. Groll)

"At the moment we're in talks with Groupama to extend the stadium naming rights agreement. We're also exchanging ideas with other parties who have expressed their interest to us. But we won't change for the sake of change, we'll switch to another party if reasons of duration or amount justify it…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 175420
• Published on
©  D.R.

Serie A TIM: Italian Macron extends as equipment supplier of Bologna FC for 3 seasons (2020-2023)

The Italian brand Macron has extended its contract with Bologna FC 1909 (Serie A TIM) for three seasons (2020-2023), according to the club on 18/02/2020. The two parties, linked since 2001-02 and initially until the end of the 2019-20 season, will therefore continue their collaboration until the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 175583
• Published on
©  CIO

Tokyo 2020: collaboration between the IOC and Mattel for co-branded toys (Barbie, UNO, Hot Wheels)

Mattel, an American company specializing in toys and games, has partnered with the International Olympic Committee and offers the "first collection of Mattel brands' products to celebrate the Tokyo 2020 Summer Olympics", announced the IOC on 18/02/2020. The collection includes a series of products…
Domain(s): Sponsors & Partners
• Category(ies): Merchandising - Licensing
• Article # 175626
• Published on
©  Julian Kroehl / Formule E

Formula E: BMW i (electric cars) extends as official vehicle from 2019-20

BMW i, the German car manufacturer's brand of electric vehicles, has extended as the official vehicle of the ABB FIA Formula E World Championship from 2019-20, announced Formula E on 14/02/2020. BMW i has been a founding partner of Formula E for a duration of six seasons since its inaugural season…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 175498
• Published on
©  UEFA

2019-20 Champions League: adidas and UEFA present the ball for the knock-out stages

adidas and UEFA have presented "Istanbul 20", the official ball for the 2019-20 Champions League knock-out stages (from the Round of 16 to the final) on 18/02/2020. The Round of 16 begins on 18/02 with the final being held at the Atatürk Olimpiyat Stadı in Istanbul (TUR) on 30/05/2020. The German…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication, …
• Article # 175502
• Published on
©  D.R.

Lagardère Sports: marketing agency of Chiliz and its blockchain platform Socios.com

Lagardère Sports, a subsidiary of Lagardère Sports & Entertainment, has become the exclusive strategic partner of Chiliz, a Maltese company specialised in blockchain technology and owner of the platform Socios.com, according to the agency on 17/02/2020. Currently, Socios.com is a partner of eight…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 175421
• Published on
©  Asics

Asics: a turnover of €3bn (-2.2%) and operating profit of €86m (+1.1%) in 2019

Asics posted a turnover of ¥378bn (€3.09bn on 31/12/2019), down 2.2% for the fiscal year 2019, according to the Japanese equipment manufacturer on 14/02/2020. The decrease in revenue was "mainly due to weak sales of the Apparel and Equipment category (see below), in addition to the effect of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication, …
• Article # 175466
• Published on