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©  D.R.
Serie A TIM: Emirates extends as AC Milan's main shirt sponsor for 2020-2023

Emirates, an Emirati airline company, has extended as a partner and main shirt sponsor of AC Milan (Serie A TIM) for an additional three seasons (2020-2023), announced the club on 27/07/2020. "The Emirates logo will remain on the front of shirts for the senior men's team, youth teams and for the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 189512
• Published on 28/07/20 at 09:35
©  D.R.
LaLiga Santander: Canon Medical extends partnerships with Real Madrid and Barcelona (2020-2025)

Canon Medical Systems, a Japanese company specialised in medical equipment which belongs to the Canon Group (optical products), has extended its partnerships with Real Madrid CF and FC Barcelona for an additional five seasons (2020-2025), announced the LaLiga Santander clubs on 27/07/2020. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 189513
• Published on 27/07/20 at 16:38
©  D.R.
Ligue 1 Uber Eats: Actual Group (HR), sleeve sponsor of FC Lorient for 2 seasons (2020-2022)

Actual Group, a company based in Laval (Mayenne, FRA) specialised in human resources and temporary employment, has become a partner and sleeve sponsor of FC Lorient for two seasons (2020-2022), announced the club that has been promoted to the Ligue 1 Uber Eats, on 23/07/2020. Actual has the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 189367
• Published on 27/07/20 at 12:15
©  D.R.
AS Saint-Étienne: Le Coq Sportif offers fans chance to experience the final "together" on Zoom

Le Coq Sportif has activated its partnership with AS Saint-Étienne (Ligue 1 Uber Eats) and is inviting its fans to the videoconference platform Zoom so that they can experience the 2019-20 Coupe de France final versus Paris Saint-Germain "together" this Friday 24/07/2020 (kick-off 21:10 CET)…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 189377
• Published on 24/07/20 at 14:52
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 189326
• Published on 24/07/20 at 14:04
©  Leicester City FC
Leicester City FC: "Thailand Smiles With You" as shirt sponsor to support the country post Covid-19

The Tourism Authority of Thailand has become the main shirt sponsor of Leicester City FC for its Premier League matches during the 2020-21 season, announced the club on 23/07/2020. Thanks to the club's Thai owner, King Power Group (duty free), the Tourism Authority of Thailand will be able to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 189348
• Published on 24/07/20 at 12:00
©  EA Sports
Video games: Kylian Mbappé (Paris Saint-Germain, FRA) on the cover of FIFA 21 (EA Sports)

Kylian Mbappé, a French player for Paris Saint-Germain (Ligue 1 Uber Eats), will be featured on the cover of the FIFA 21 video game, announced the American video game publisher EA Sports on 22/07/2020. The game will be released on 09/10/2020. The 2018 World Champion succeeds Belgian Eden Hazard…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 189212
• Published on 24/07/20 at 10:50
©  Lega Serie A
Italy: new official Nike "Flight" football to be used in the 2020-21 Serie A TIM

Nike has presented their new football named the "Flight" which will be used in the Serie TIM, Coppa Italia, Supercoppa Italiana and Primavera TIM (youth football) for the 2020-21 season, announced the Lega Serie A on 23/07/2020. "Nike Flight, a game-changing football, addresses issues of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 189282
• Published on 23/07/20 at 17:34
©  D.R.
esports: GG.bet becomes a betting partner of the Electronic Sports League from 2020

GG.bet ("GG" for "good game"), an online betting platform dedicated to sports betting and based in Curacao (an island in the Caribbean), has become a "global betting partner" of Electronic Sports League events from 2020, announced the ESL on 14/07/2020. "GG.Bet will be the official global…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Betting
• Article # 189261
• Published on 23/07/20 at 16:30
©  CIO
Olympic Games: Procter & Gamble extends a TOP global partner of the IOC until 2028

Procter & Gamble (P&G), an American consumer goods group (hygiene and beauty products), has extended its status as a TOP global partner of the IOC (first level) until 2028 and the Los Angeles Olympics, announced the International Olympic Committee on 22/07/2020. P&G has been a partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Social Responsibility
• Article # 189192
• Published on 23/07/20 at 12:24