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©  D.R.
Bundesliga: Jab Anstoetz (textiles) extends as sleeve sponsor of DSC Arminia Bielefeld for 2020-21

Jab Anstoetz, a company based in Bielefeld (GER) that specialises in decorative textiles, has extended as partner and sleeve sponsor of DSC Arminia Bielefeld for the 2020-21 season, announced the club promoted to the Bundesliga for 2020-21, on 10/07/2020. Jab Anstoetz continues to benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 188366
• Published on 13/07/20 at 11:40
©  D.R.
Exclusive Paris Saint-Germain: "Our aim is to triple e-commerce revenues to over €30m by 2023" (F. Allègre)

"PSG has managed to build a real place for itself in e-commerce, generating €12m in turnover (compared to €20m in revenue for the Megastore and the PSG store on the Champs Elysées). With Fanatics' 45 million customers and the ability of the PSG brand to unite its customers well beyond football…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 188228
• Published on 13/07/20 at 09:40
©  D.R.
Spain: draft royal decree presented to the European Commission to limit sports betting advertising

The Spanish Ministry of Consumer Affairs has presented the European Commission with a draft Royal Decree on commercial communications relating to gambling, according to the Spanish daily El País on 09/07/2020. This new text has been strengthened compared to the one discussed in February 2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 188282
• Published on 10/07/20 at 16:40
©  Penny x DEL
Germany: Penny (Rewe), title sponsor of the Ice Hockey League, the "Penny DEL" (2020-2024)

Penny, a German discount supermarket chain, has obtained the naming rights for the German Ice Hockey League (consisting of 14 clubs) from the Deutschen Eishockey Liga (German Ice Hockey League), announced the body on 07/07/2020. Under the agreement, which covers the 2020-2024 period, the league…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 188247
• Published on 10/07/20 at 14:30
©  FC Bayern
FC Bayern Munich: Audi to install 38 electric charging stations at the club's training centre

The German car manufacturer Audi will activate its partnership with FC Bayern Munich (Bundesliga) through the installation of 38 charging stations for electric cars on the Säbener Strasse complex (training centre and club offices) in Munich before the end of summer 2020, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility, …
• Article # 188227
• Published on 10/07/20 at 11:00
©  FC Lorient
Ligue 1: Che Freedom Spirit (energy drinks), pocket sponsor of FC Lorient (2020-2023)

Che Freedom Spirit, an energy drinks brand belonging to the Comexem group, has become a partner and right pocket sponsor of FC Lorient for three seasons (2020-2023), announced the French club promoted to the Ligue 1 Uber Eats, on 09/07/2020. "From the start of the season, the brand's logo with…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188135
• Published on 09/07/20 at 14:30
©  D.R.
Exclusive e-Fanzone: "As in a real fan zone fans must enter it and find everything" (F. Cafieri, Oreca Events)

"The concept of e-Fanzone as we imagined it is inspired by the world of gaming, video games in 'open world' (the ability to move anywhere and interact with the scenery to carry out many quests). As in a real fan zone, fans must enter it and find everything they are entitled to expect: broadcasting…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Marketing - Communication, Stadiums, …
• Article # 188114
• Published on 09/07/20 at 13:30
©  Real Madrid CF
LaLiga Santander: KOK Sports (betting), regional partner of Real Madrid in Asia (2020-2023)

KOK Sports, a sports betting and entertainment platform, has become a regional partner of Real Madrid CF (LaLiga Santander) in Asia for three seasons (2020-2023), announced the club on 08/07/2020. KOK Sports benefits from the status of regional partner, the third level in the sponsorship…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 188103
• Published on 09/07/20 at 11:40
©  PSG
Ligue 1: ALL (Accor) offers the "Limitless experience" for Paris Saint-Germain supporters

ALL, the lifestyle programme of the French hotel group Accor, has activated its partnership with Paris Saint-Germain (Ligue 1 Uber Eats) and has released a video to unveil the "Limitless experience" on 06/07/2020. The video was produced by the agency Havas Sports & Entertainment. The aim of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188083
• Published on 09/07/20 at 11:00
©  D.R.
Rangers FC: sponsorship packages adapted for matches held behind closed doors in 2020-21

Rangers Football Club (Ladbrokes Premiership) is offering new "virtual matchday sponsorship packages" to address the potential of having to offer matches behind closed doors as the 2020-21 Scottish championship is due to start on 01/08/2020, announced the club on 06/07/2020. "Virtual matchday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188084
• Published on 09/07/20 at 10:20