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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 189921
• Published on 31/07/20 at 16:30
©  BKT
Coupe de la Ligue BKT: "Thank you and see you soon" a tribute from BKT ahead of the last ever final

"We have to thank the Coupe de la Ligue BKT, to which we are attached and which we have had the pleasure of accompanying," said Lucia Salmaso, CEO of Balkrishna Industries Europe, who paid tribute to the competition of which BKT has been the title sponsor since 2018-19, on 30/07/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 189901
• Published on 31/07/20 at 13:30
©  D.R.
RC Strasbourg Alsace: Winamax (sports betting), main shirt sponsor (away) for 2020-2023

Winamax, a French sports betting operator, has become a partner of RC Strasbourg Alsace's (Ligue 1 Uber Eats) and the main shirt sponsor of the club's away kits (and back shirt sponsor of the home kits) for three seasons (2020-2023), on 30/07/2020. Winamax benefits from the status of "main…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Betting
• Article # 189882
• Published on 31/07/20 at 12:29
©  FIFA
Qatar: host country of the 2022 World Cup, is a candidate to host the 2032 Olympic Games

Qatar has sent a letter to the IOC indicating its intention to join the "continuous dialogue" on the organisation of the 2032 Summer Olympic Games, said Sheikh Joaan ben Hamad ben Khalifa Al-Thani, president of the Qatar Olympic Committee, to AFP on 27/07/2020. Qatar thus joins India, Australia…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Authorities, Marketing - Communication, Sponsors - Partners, …
• Article # 189634
• Published on 30/07/20 at 17:30
©  D.R.
Arsenal FC: Intel to continue to deploy "True View" technology at the Emirates Stadium until 2022

Intel Sports, a subsidiary of the US computer and electronics company Intel Corporation, has extended its partnership with Arsenal FC (Premier League) for an additional two seasons (2020-2022), according to the club on 29/07/2020. Intel will continue to benefit from regional partner status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Social Responsibility, …
• Article # 189844
• Published on 30/07/20 at 16:45
©  D.R.
LaLiga Santander: adidas succeeds Hummel as CA Osasuna's equipment supplier for 2020-2024

adidas has become the official equipment supplier of Club Atletico Osasuna (LaLiga Santander) for four seasons (2020-2024), announced the club on 29/07/2020. For its 100th anniversary season (in 2020-21), the Basque club is therefore prematurely ending its two highest sponsorship contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 189780
• Published on 30/07/20 at 11:34
©  NBA
NBA: Microsoft strengthens fan experience for games with no fans from 30/07/2020

Microsoft has activated its partnership with the National Basketball Association and offers the "Together mode", which offers a more connected and immersive experience for the fans during the resumption of the NBA which will take place at Walt Disney World Resort (Orlando, USA) on the 30/07/2020…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 189726
• Published on 29/07/20 at 16:44
©  Premier League
Premier League: presentation of the new Nike "Flight" football for the 2020-21 season

Nike has presented its new "Flight" football, which will be used in the Premier League for the 2020-21 season, announced the English League on 29/07/2020. The football will therefore be used for the 21st season of the partnership between Nike and the Premier League (since 2000-01). Nike is an…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 189705
• Published on 29/07/20 at 16:04
©  D.R.
Olympique de Marseille: licensing agreement with Sorare for the creation of crypto-digital cards

Sorare, a French startup and developer of a blockchain enabled fantasy football platform, has signed a licensing agreement with Olympique de Marseille (Ligue 1 Uber Eats) to integrate the club's players on its platform, on 28/07/2020. "Olympique de Marseille's initiative with Sorare aims to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 189584
• Published on 28/07/20 at 17:15
©  D.R.
Italy: Actimel (Danone group), official partner of the Federation for three years (2020-2022)

Actimel, the yoghurt drink brand of the Danone group (food industry), has become a partner of the Federazione Italiana Giuoco Calcio for its national senior men's and women's teams for three years (2020-2022), announced the Italian Federation on 28/07/2020. Actimel has the status of "official…
Domain(s): Sponsors & Partners
• Category(ies): Authorities
• Article # 189621
• Published on 28/07/20 at 16:15