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©  D.R.
esports: Getty Images becomes Riot Games' official photo image and distribution partner until 2024

Getty Images, an American photo agency and image bank belonging to the Carlyle Group, has become the "official photo image and distribution partner" of the League of Legends Global Esports events organised by Riot Games until "at least 2024," announced the American video game publisher on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, esport - gaming
• Article # 188612
• Published on 16/07/20 at 15:50
©  AS Rome
Serie A TIM: agreement between AS Roma and Nike to end in June 2021 rather than 2023-24

AS Roma (Serie A TIM) and its equipment supplier Nike have announced the early termination of their partnership at the end of 2020-21 on 16/07/2020. The contract with the American brand, which has been with the Italian club since 2014-15, was originally due to terminate at the end of 2023-24…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 188625
• Published on 16/07/20 at 11:00
©  D.R.
SPORTFIVE: new platform created with Data Talks to improve revenues for RC Lens (Ligue 1 Uber Eats)

The marketing agency SPORTFIVE is working with Data Talks, a Swedish customer data services provider, to create a platform "to optimize sales in retail, hospitality and sponsorship areas" for RC Lens (Ligue 1 Uber Eats) by gaining a better knowledge of the profiles of their fans, announced the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 188534
• Published on 15/07/20 at 17:35
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 188477
• Published on 15/07/20 at 15:10
©  D.R.
Real Madrid CF: Liberbank succeeds CaixaBank as the club's official bank for 6 seasons (2020-2026)

Liberbank (ESP) is to become Real Madrid CF's (LaLiga Santander) exclusive banking partner in Spain from 2020-21 for six seasons (2020-2026), announced the club on 15/07/2020. This transversal agreement covers Real Madrid's men's and women's teams for both its football and basketball sections…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 188516
• Published on 15/07/20 at 14:20
©  D.R.
Serie A TIM: IC Markets (Forex) to become Inter Milan's first ever sleeve sponsor (media)

IC Markets, an Australian Forex trading company, will become the first sleeve sponsor in the history of FC Internazionale Milano (Serie A TIM) from 2020-21, according to Italian media on 10/07/2020. It would also be the first agreement made by IC Markets in sports sponsorship. This…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188467
• Published on 15/07/20 at 09:40
News Tank Football: Bastille Day, a national holiday in France on 14/07/2020

Bastille Day, a French national holiday celebrated each year to commemorate the Storming of the Bastille (a medieval fortress in Paris, which became a prison for upper-class members of French society who opposed King Louis XIV and was later used by Louis XV and XVI to hold prisoners from varied…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Media Audiences, Ticketing, Clubs, …
• Article # 188371
• Published on 13/07/20 at 16:40
©  D.R.
Exclusive Shirt sponsorship: Barcelona (€229m), receives the most revenue among the European Top 5 in 2020-21

With three shirt sponsors (Nike, Rakuten and Beko), FC Barcelona (LaLiga Santander) is the club which receives the most annual revenue from shirt sponsorship (€229m) in the European Top 5 (LaLiga Santander, Premier League, Bundesliga, Serie A TIM and Ligue 1 Uber Eats). It is also the only club to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 188363
• Published on 13/07/20 at 16:10
©  D.R.
Ligue 1 Uber Eats: Macron succeeds New Balance as equipment supplier of FC Nantes for 2020-2025

Macron has become the official equipment supplier of FC Nantes (Ligue 1 Uber Eats) from 2020-21 for five seasons (2020-2025), announced the French club on 10/07/2020. This agreement also includes FC Nantes's women's and academy teams. Macron is club's 13th official equipment supplier, and the 7th…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 188395
• Published on 13/07/20 at 15:20
©  AC Milan
Serie A TIM: Roc Nation (sports and entertainment) partners with AC Milan from 2020-21

Roc Nation, an American sports and entertainment agency founded in 2008 by American rapper and businessman Jay-Z, is launching an "industry-first" partnership with AC Milan (Serie A TIM) focused on "innovation, community, integrity and inclusiveness" from 2020-21, announced the club on…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 188365
• Published on 13/07/20 at 12:30