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©  D.R.
LaLiga Santander: Macron extends as equipment supplier of Real Sociedad for 5 seasons (2021-2026)

Macron has extended its contract as the official equipment supplier of Real Sociedad de Futbol (LaLiga Santander) for an additional five seasons (2021-2026), announced the club on 08/07/2020. The Italian equipment manufacturer succeeded adidas (2014-2018) to become the kit supplier of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 188033
• Published on 08/07/20 at 17:55
©  Lega Serie A
Italy: ISG collaborates with Lega Serie A for the display of virtual logos within stadiums

Interregional Sports Group (ISG), a company specialised in sports marketing, has extended its partnership with the Lega Serie A to display virtual logos and graphics in Italian stadiums that are empty due the Covid-19 pandemic until the end of the 2019-20 season, announced the Italian professional…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 187990
• Published on 08/07/20 at 16:00
©  D.R.
Serie A TIM: Cygames (video games) returns as a back shirt sponsor of Juventus FC from 2019-20

Cygames, a Japanese video game publisher belonging to CyberAgent Group, will again become a partner and back shirt sponsor of Juventus FC (Serie A TIM) from the end of 2019-20, announced the club on 07/07/2020. This agreement only concerns the senior men's team. The partnership will run until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187979
• Published on 08/07/20 at 14:30
©  D.R.
Serie A TIM: Konami (video games) loses the official licenses to Inter and AC Milan from 2020-21

Konami, a Japanese video game publisher, has announced that it has lost the official licenses to use the digital assets of FC Internazionale Milano and AC Milan (Serie A TIM) on 07/07/2020. The publisher was a partner of the two Italian clubs following agreements on 08/09 (Inter) and 28/09/2017…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 187954
• Published on 08/07/20 at 11:40
©  Inter Milan
FC Internazionale Milano: shareholder Suning renews its sponsorship rights until 2021-22 (press)

The Chinese multinational company Suning, which specialises in the distribution of electronic products and household appliances, has extended its naming rights to FC Internazionale Milano's (Serie A TIM) training centre until 2021-22, according to the Italian daily newspaper La Gazzetta dello…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187876
• Published on 08/07/20 at 09:40
©  D.R.
"Athletes are brands, they must behave and communicate as such" (David Drahy, Com'Over)

"We start from the premise that athletes and talents are brands, that they must behave and communicate as brands with a positioning and a strategy. Talent is one of the levers of the communication plan. It must be integrated into the global and transversal strategy," said David Drahy, founder and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Agencies, …
• Article # 187742
• Published on 07/07/20 at 16:40
©  D.R.
Tennis: Roger Federer launches his own trainers "The Roger Centre Court" with the Swiss brand On

On, a brand of running shoes, and tennis player Roger Federer, a shareholder of the Swiss company, have launched a pair of trainers named "The Roger Centre Court", announced the company on 06/07/2020, the 17th anniversary of the Swiss player's first victory at the Grand Slam tournament…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 187720
• Published on 07/07/20 at 11:00
©  D.R.
Serie A TIM: Bose (audio equipment), official partner of Juventus FC from 2020-21

Bose Professional, the premium brand of the American audio equipment manufacturer, has become a partner of Juventus FC (Serie A TIM) from 2020-21, announced the club 06/07/2020. Bose has partner status, the third level in Juventus FC's sponsorship hierarchy. "Bose will improve the Allianz…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 187722
• Published on 07/07/20 at 09:40
©  D.R.
Bundesliga: Harfid (real estate) succeeds DHL as sleeve sponsor of FC Schalke 04 from 2020-21

Harfid, a German real estate developer, has extended its partnership with FC Schalke 04 to become its sleeve sponsor for the 2020-21 Bundesliga season, announced the club on 04/07/2020. As part of the agreement, Harfid has extended its partnership with Schalke 04 for an additional four seasons…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 187665
• Published on 06/07/20 at 12:30
©  Manchester City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 187666
• Published on 06/07/20 at 11:40