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©  FC Girondins de Bordeaux
Ligue 1 Uber Eats: adidas succeeds Puma as equipment supplier of Girondins de Bordeaux (2020-2025)

adidas has become the official equipment supplier of FC Girondins de Bordeaux (Ligue 1 Uber Eats), announced the club on the occasion of the presentation of the shirts for the 2020-21 season on 22/07/2020. The agreement will run for five seasons (2020-2025) and is worth €1m annually. The German…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 189126
• Published on 23/07/20 at 10:20
©  D.R.
Sky Bet Championship: adidas succeeds Kappa as equipment supplier of Leeds United FC for 2020-2025

adidas is to become the official equipment supplier of Leeds United FC (Sky Bet Championship) for five seasons (2020-2025), announced the club promoted to the Premier League at the end of 2019-20 on 21/07/2020. The German brand will benefit from the status of major partner, the first level in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 189127
• Published on 23/07/20 at 09:40
©  Atlanta Hawks
Nike: Jordan Brand logo on all NBA "Statement" jerseys (third kit) in 2020-21

Nike has activated its partnership with the National Basketball Association and will display the logo of its subsidiary Jordan Brand on the "Statement Edition" jerseys (third jersey) of each of the 30 franchises for the 2020-21 season, the American brand announced on 21/07/2020. "Giving the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 189149
• Published on 22/07/20 at 15:50
©  FC Nantes
Ligue 1 Uber Eats: LNA Santé extends as sleeve sponsor of FC Nantes for 3 seasons (2020-2023)

LNA Santé, a brand of the French group of health establishments Groupe Noble Age, has extended as partner and sleeve sponsor of FC Nantes (Ligue 1 Uber Eats) for three additional seasons (2020-2023), announced the club on 21/07/2020. LNA Santé continues to benefit from the status of official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 189089
• Published on 22/07/20 at 12:09
©  FC Barcelona
FC Barcelona: Rakuten offers fans the chance to appear on a mosaic at the Camp Nou

Rakuten, a Japanese group specialised in internet services, has activated its partnership with FC Barcelona (LaLiga Santander) through the "Be Part of the Big Picture" operation, which offers the Spanish club's fans the chance to appear on a giant mosaic that will be installed on the façade of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Stadiums
• Article # 189087
• Published on 22/07/20 at 10:45
©  PSG
Paris Saint-Germain: return of the "Hechter" shirt for the club's 50th anniversary in 2020-21

Paris Saint-Germain (Ligue 1 Uber Eats) and its equipment supplier Nike have unveiled the club's new 2020-21 home and away shirts on 21/07/2020. On the occasion of the Parisian club's 50th anniversary, the shirts are based on the famous design by the French fashion designer and former president of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Merchandising - Licensing
• Article # 189006
• Published on 22/07/20 at 10:09
©  D.R.
Rugby: Canterbury extends as equipment supplier of the Irish Rugby Football Union until 2024

Canterbury, a brand of New Zealand origin based in the United Kingdom, has extended as the official equipment supplier of the Irish Rugby Football Union's (IRFU) senior men's, women's and U20 (Rugby XV and VII) teams for an additional four seasons (2020-2024), announced the Irish body on…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 189027
• Published on 21/07/20 at 15:59
©  OM
Olympique de Marseille: Boulanger (distribution) extends as back shirt sponsor (2020-2022)

Boulanger, a French distributor specialised in leisure, multimedia and household appliances, has extended its partnership as a partner and back shirt sponsor of Olympique de Marseille (Ligue 1 Uber Eats) for an additional two seasons (2020-2022), announced the club on 20/07/2020. Boulanger…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188931
• Published on 21/07/20 at 12:30
©  Liverpool FC
Liverpool FC: global partnership with the Mauritius Tourism Promotion Authority for 2020-2023

The Mauritius Tourism Promotion Authority has become a global partner of Liverpool FC (Premier League) for three seasons (2020-2023), announced the English club on 20/07/2020. The body thus becomes the "official tourism and economic development partner" of the club. "The three-year partnership…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 188970
• Published on 21/07/20 at 11:20
©  D.R.
Ligue 1 Uber Eats: Aésio (insurance) extends its partnership with RC Lens for 2020-2023

Groupe Aésio, a French insurance group specialised in social protection for individuals, has extended its partnership with RC Lens and become the club's official partner for an additional three seasons (2020-2023), according to the newly promoted Ligue 1 Uber Eats club on 17/07/2020. Aésio now…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 188795
• Published on 20/07/20 at 17:59