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©  Everton FC
Everton FC: Rushbet.co (betting), regional partner in Colombia from 2020-21

Rushbet.co, a Colombian sports betting operator, has become a regional partner of Everton FC (Premier League) in Colombia from 2020-21 as part of a multi-year agreement, announced the Merseyside (ENG) club on 18/12/2020. This is Everton's first regional agreement for the South American market…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 203424
• Published on 21/12/20 at 14:29
©  West Bromwich Albion FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 203418
• Published on 21/12/20 at 13:44
©  OL
Ligue 1 Uber Eats: Konbini (digital media), sleeve sponsor of Olympique Lyonnais for 2 matches

Konbini, a French digital media platform specialised in information and entertainment, has become a media partner of Olympique Lyonnais (Ligue 1 Uber Eats) for the remainder of the 2020-21 season, announced the club on 18/12/2020. Within the framework of this partnership, Konbini has become…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 203323
• Published on 21/12/20 at 12:05
©  D.R.
Neymar Jr. (PSG): partnerships with Superdry (underwear) and PokerStars (gambling)

Superdry, an underwear brand, is partnering with Brazilian footballer Neymar da Silva Santos Júnior (Paris Saint-Germain) for three years (2021-2023), announced the British brand on 17/12/2020. The deal was concluded by NR Sports, the company that manages Neymar's image rights. This global…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 203284
• Published on 18/12/20 at 15:14
©  Club Atlético de Madrid
Club Atlético de Madrid: Plus500 (broker) extends as main shirt sponsor until 2021-22

Plus500, a British international financial firm with subsidiaries in UK, Cyprus, Australia, Singapore and Bulgaria, has extended as a partner and main shirt sponsor of Club Atlético de Madrid (LaLiga Santander) for an additional season until the end of the 2021-22, announced the Spanish club on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 203137
• Published on 17/12/20 at 17:35
©  Infront
Infront: Andreas Kaeshammer promoted to global head of football, effective from January 2021

Andreas Kaeshammer has been promoted from his role as associate director for professional sports & football - commercial & strategic projects at the Swiss sports marketing company Infront (Wanda Sports Group), and appointed as global head of football effective from January 2021, according to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Legal, Marketing - Communication
• Article # 203145
• Published on 17/12/20 at 15:46
©  LaLiga
Spain: GreenPark Sports (mobile games), global partner of LaLiga from 2020-21

GreenPark Sports, an American publisher and developer of mobile games, has become a global partner of LaLiga from the 2020-21 season as part of a multi-year agreement, announced the Spanish League and the publisher on 17/12/2020. GreenPark Sports has the status of global partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication, …
• Article # 203126
• Published on 17/12/20 at 13:35
©  Lega Serie A
Italy: PlayStation 5 (Sony) title sponsor of the 2020-21 Supercoppa Italiana "PS5 Supercup"

PlayStation 5 (PS5), the video game console from Sony Interactive Entertainment marketed in Europe since 19/11/2020, has acquired the naming rights for the Supercoppa Italiana (Italian Supercup) for 2020-21, announced the Lega Serie A, the organising body of the competition, on 16/12/2020. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 203012
• Published on 17/12/20 at 10:50
©  The Metrics Factory
esports/gaming: Société Générale, Kellogg's and Michelin explain their marketing strategies

"Kellogg's invests a lot of money in gaming and esports, so it has to pay off. Clearly, our strategy is to sell through our activations. In the end, we want to go and trigger the purchase. We don't just want to look like a cool brand and expect results later! We have a notion of short-term ROI…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, esport - gaming
• Article # 202470
• Published on 16/12/20 at 17:35
©  Groupama
Serie A TIM: Groupama extends as a partner of SS Lazio and Genoa CFC for 2020-21

Groupama Assicurazioni, the Italian regional subsidiary of the French insurance and banking group Groupama, has extended its partnership with SS Lazio (Serie A TIM) as well as its partnership with Genoa CFC (Serie A TIM) for the 2020-21 season, according to the Italian clubs announced on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 202920
• Published on 16/12/20 at 13:30